Social media and ophthalmology: A review

Nguyen, Andrew; Tsui, Edmund; Smith, Justine R.

doi:10.1111/ceo.14091

Cited by 13 publications

(16 citation statements)

References 61 publications

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“…Various editorials have described using SoMe for public education, patient recruitment, and disseminating research, 27 generating awareness for rare diseases, 28 and advocating for patients and policies. 2,27,29–33…”

Section: Paradigms For Social Media Engagementmentioning

confidence: 99%

Social Media in Neuro-Ophthalmology: Paradigms, Opportunities, and Strategies

Lai,

Antonio,

et al. 2023

Journal of Neuro-Ophthalmology

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Background: Social media (SoMe) is an integral part of life in the 21st century. Its potential for rapid dissemination and amplification of information offers opportunities for neuroophthalmologists to have an outsized voice to share expertlevel knowledge with the public, other medical professionals, policymakers, and trainees. However, there are also potential pitfalls, because SoMe may spread incorrect or misleading information. Understanding and using SoMe enables neuro-ophthalmologists to influence and educate that would otherwise be limited by workforce shortages. Evidence Acquisition: A PubMed search for the terms "social media" AND "neuro-ophthalmology," "social media" AND "ophthalmology," and "social media" AND "neurology" was performed. Results: Seventy-two neurology articles, 70 ophthalmology articles, and 3 neuro-ophthalmology articles were analyzed. A large proportion of the articles were published in the last 3 years (2020, 2021, 2022). Most articles were analyses of SoMe content; other domains included engagement analysis such as Altmetric analysis, utilization survey, advisory opinion/commentary, literature review, and other. SoMe has been used in medicine to share and recruit for scientific research, medical education, advocacy, mentorship and medical professional networking, and branding, marketing, practice building, and influencing. The American Academy of Neurology, American Academy of Ophthalmology, and North American Neuro-Ophthalmology Society have developed guidelines on the use of SoMe. Conclusions: Neuro-ophthalmologists may benefit greatly from harnessing SoMe for the purposes of academics, advocacy, networking, and marketing. Regularly creating appropriate professional SoMe content can enable the neuro-ophthalmologist to make a global impact.

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Section: Paradigms For Social Media Engagementmentioning

confidence: 99%

Social Media in Neuro-Ophthalmology: Paradigms, Opportunities, and Strategies

Lai,

Antonio,

et al. 2023

Journal of Neuro-Ophthalmology

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“…We read with interest the recent review of social media and ophthalmology 1 which highlighted our work on a telemedicine consult service for eye cancer patients. In this letter, we provide some additional information about our program which may be of interest to your readership.…”

Section: Using Social Media In Ocular Oncologymentioning

confidence: 99%

“…The authors declare no conflicts of interest. Aluisio R. Gameiro Filho MD 1 Bruno F. Fernandes MD, PhD 2 Rubens N. Belfort MD, PhD…”

Section: Conflict Of Interestmentioning

confidence: 99%

“…We welcome recent efforts to uncover differential opportunities for women in eye health compared to their male counterparts, in terms of research, training or leadership, including in this journal. 1,2 We believe that routine monitoring of gender gaps across all aspects of eye health activity are required to create and maintain positive change towards gender equity. While this drive towards equity is actively promoted in some settings, it is not clear whether the mechanisms which have historically created gender inequity might still be at work in other academic and geographical contexts.…”

Section: Conflict Of Interestmentioning

confidence: 99%

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Using social media in ocular oncology

Filho

Fernandes²,

Belfort

2022

Clinical Exper Ophthalmology

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“…More than 3.4 billion people actively use social media (a number that comprises 45% of the world's population) [2]. It should be no surprise then that the most powerful touchpoint for consumers has become social media influencers.…”

Section: Introductionmentioning

confidence: 99%

Predictors Affecting Effects of Virtual Influencer Advertising among College Students

2023

Sustainability

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Currently, in many realms, such as entertainment and marketing communications, human influencers have been replaced by virtual ones. As a result, marketing researchers are devoting more attention to the use of virtual influencers. The current study investigates predictors affecting the effects of virtual influencer advertising. Specifically, this study is designed to examine the effects of para-social interaction as relationships between virtual influencer and audiences. In addition, this study delves into the effects of perceived human-likeness, perceived predictability, and perceived authenticity in the evaluation of virtual influencer advertising. For this study, a total of 179 college students majoring in advertising and public relations participated in exchange for course credits. To collect data, an online survey site was created through Qualtrics. This study found that parasocial interactions with a virtual influencer positively affect attitude toward a virtual influencer. Furthermore, perceived human-likeness, perceived predictability, and perceived authenticity also positively influence attitude toward a virtual influencer. Lastly, study findings suggest that attitude toward a virtual influencer has a positive impact on attitude toward adverts. Theoretical as well as practical implications are discussed.

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Social media and ophthalmology: A review

Cited by 13 publications

References 61 publications

Social Media in Neuro-Ophthalmology: Paradigms, Opportunities, and Strategies

Social Media in Neuro-Ophthalmology: Paradigms, Opportunities, and Strategies

Using social media in ocular oncology

Predictors Affecting Effects of Virtual Influencer Advertising among College Students

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