Social Media and the Plastic Surgery Patient

Sorice, Sarah C.; Li, Alexander Y.; Gilstrap, Jarom; Canales, Francisco L.; Furnas, Heather

doi:10.1097/prs.0000000000003769

Cited by 152 publications

(103 citation statements)

References 14 publications

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“…Of the procedures mostly likely to be requested as a result of social media influence were rhinoplasty, Botox and facelifts, suggesting that young people may be influenced to undergo cosmetic procedures by what they see online. Similarly, a study has shown that among cosmetic surgery patients, Facebook, YouTube and Instagram are high in use and engagement for information regarding procedures, such as practice information, before and-after photographs, and contests (Sorice et al 2017). However, despite the growing popularity in cosmetic procedures, the social and psychological factors that influence attitudes towards cosmetic surgery are yet to be fully explored.…”

Section: The Influence Of Social Media On Body Imagementioning

confidence: 99%

Effects of social media use on desire for cosmetic surgery among young women

et al. 2019

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A large body of research has documented the influence of traditional media formats (e.g. television programs, adverts) on young women's consideration of cosmetic surgery. However, less is known about how newer forms of media such as social networking sites impact desire for cosmetic surgery. The present study aimed to examine whether exposure to images depicting facial cosmetic enhancements increases the desire for cosmetic surgery among young women. One-hundred and eighteen women, aged 18-29 years, indicated their social media use. This was followed by a task in which they viewed either images of facial cosmetic enhancements (N = 59) or images of travel (N = 59). Participants then indicated their satisfaction with their appearance, their mood and desire to undergo cosmetic enhancement. The results showed that viewing images of females who have undergone cosmetic enhancements affected young women's desire for cosmetic surgery, especially if they spent a significant amount of time on social media, followed many accounts, and were less satisfied with their appearance. These findings have implications for parents, clinicians, and policy makers for understanding how internet habits, particularly the use of social media, influence the desire for cosmetic surgery, including the psychosocial motivations underlying those intentions.

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Section: The Influence Of Social Media On Body Imagementioning

confidence: 99%

Effects of social media use on desire for cosmetic surgery among young women

et al. 2019

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“…A prospective analysis of 300 posts in the 3 most popular global social media networks was performed. 15 A search for English written posts using the key phrase “Plastic Surgery” was conducted on Facebook and YouTube, and with the hashtag “#plastic_surgery” on Instagram during the second week of November 2017. Exclusion criteria included indecipherable posts, re-posts, and posts unrelated to plastic surgery.…”

Section: Methodsmentioning

confidence: 99%

“…The first 100 recent posts on each of the 3 social media platforms that answered the criteria above were selected for a total of 300 posts, a method chosen after consulting a social media expert, and which was similarly applied in other recent studies. 5,8,15 Each post was assessed for the following parameters: author identity, subject (self-promotion, educational, commercial, and personal posts), “social media currency” (likes, shares, comments), and for the use of special media (videos, photographs, etc.) or viral subjects (reality stars or shaming).…”

Section: Methodsmentioning

confidence: 99%

Plastic Surgery Faces the Web: Analysis of the Popular Social Media for Plastic Surgeons

Naftali

Duek

Rafaeli

et al. 2018

Plastic and Reconstructive Surgery - Global Open

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Background:The use of social media is growing tremendously along with its impact on the practice of plastic surgery, for better or for worse. Patients are increasingly using social media to obtain information about either the procedure or the surgeon.Objectives:The aims of this study were to examine social media posting regarding plastic surgery and to analyze successful online communication methods of the plastic surgeons with the public.Methods:A prospective analysis of 3 popular, global social media networks was performed, using the English language key phrases “plastic surgery” and “#plastic_surgery.” Three hundred posts related to plastic surgery published on Instagram, YouTube, and Facebook in November 2017 were assessed by the following parameters: author identity, subject (self-promotion, educational, commercial, and personal posts), “social media currency” (likes, shares, comments, and views), and if special effects (videos, photos, etc.) or viral subjects such as reality stars or shaming were utilized.Results:Sixty-three percentage of the posts on Instagram originated with plastic surgeons, compared with 18% on Facebook and only 13% on YouTube (P < 0.01); together, the plastic surgeons’ posts comprise 31% of the total posts, whereas 49% of posts published by commercial companies (P < 0.01). Most of the posts on Instagram were self-promotional (83%), in comparison to Facebook (29%) or YouTube (6%); P < 0.01. YouTube posts are more personal in nature compared with Instagram and Facebook [39%, 7%, 9%, respectively (P < 0.01)]. Educational content in the posts accounts for only 16% of them, P < 0.01. Shaming is seen in 21% of the posts, especially in Facebook (39%), and mainly related to famous public figures (25%); P < 0.05. Celebrity endorsed posts received more attention in every aspect of social media currency (likes, comments, shares, and views). The use of images of women attracts attention and is widely used in social media posts of plastic surgery (68%). Posts that chose to include videos (22%) are generously rewarded. Online shaming also attracts attention, mostly found in Facebook (39%), and mainly of a public figure (25%). The 10 most powerful attention drawing motives were jokes, attractive female plastic surgeons, celebrities, personal stories, provocative surgeries, videos or photos of surgeries, sex, shaming, and patient education.Conclusion:Social media have become an important tool for self-promotion and a means to providing better customer service. This trend applies to the plastic surgeon as well. The study’s main insights were to use Instagram, personal stories, educational post, videos and other unique inputs, and involve celebrities in the posts. In general, it would be wise to invest and understand these communication platforms, as they have become the path to dominate the field.

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“…Hage et al report that tweets related to IR have more than quadrupled over a three year period [14]. Other specialties have long embraced social media for the purposes of patient outreach, education, and advertising [15,16]. While social media can be used as a tool to connect with others, IRs and other medical providers should receive training on how to utilize this media without breaking HIPAA barriers before creating their respective pages.…”

Section: Utilize Social Mediamentioning

confidence: 99%

Characterizing the Online Presence of Interventional Radiologists: A Potential Marketing Opportunity

Bilello¹,

Patel²,

Potluri³

et al. 2020

Cureus

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Patients increasingly utilize online resources to access healthcare information. Over the years, there has been an increasing trend of websites that allow patients to review their physicians. In many instances, the information found on these websites can be inaccurate or obsolete. This can affect patients' ability to make informed decisions about their provider choices. The need for interventional radiologists (IRs) is expected to rise due to an increasing demand for minimally invasive procedures. However, there is a lack of research regarding their online presence. Therefore, this study aims to characterize the online presence of IRs in the United States.

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Social Media and the Plastic Surgery Patient

Abstract: This study is the first to articulate the plastic surgery patient perspective regarding social media. The findings aim to help plastic surgeons maximize their influence on their target audience.

Cited by 152 publications

References 14 publications

Effects of social media use on desire for cosmetic surgery among young women

Effects of social media use on desire for cosmetic surgery among young women

Plastic Surgery Faces the Web: Analysis of the Popular Social Media for Plastic Surgeons

Characterizing the Online Presence of Interventional Radiologists: A Potential Marketing Opportunity

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