Social Media and Tourism: case study in Catalonia

Abstract

In this article we study the social media used by tourist businesses to attract visitors to Barcelona (Catalonia). The methodology used is a quantitative method that converts the object of the study into numerical data, with emphasis on the measurable objective. A quantitative questionnaire was prepared. The multiple choices questions are an instrument for obtaining data and are used to gather the information needed, such as facts, opinions, and trends. The data collection was carried out for 4 months in 2015 with a final sample of 494 participants. The conclusion is that Facebook, Twitter, Instagram and Foursquare are the types of social media used mostly by young people, and gender does not influence their use. However, the degree of use of Google+, Linkedin, TripAdvisor and Booking has no significant relationship among them, considering such variables as age and gender.

Websites as a tool for communicating with tourists – the example of yacht marinas on the Polish Baltic coast

“…Profiles on social media maintained by tourist entities support image creation, enable staying in touch with customers, and allow for quick responses to changing market conditions. The use of various online tools in tourism has been intensively researched by scientists all over the world for several years (Gascón et al, 2016;Zeng & Gerritsen, 2014;Živković et al, 2014;Li et al, 2021;David-Negre et al, 2018). It is generally understood that this medium plays a very important role in the tourism economy, and its role will continue to expand in the coming years.…”

Cinematic blueprint on Social Media: A comparative analysis

“…From the very beginning of the appearance of social media, it has been anticipated it will be the tool that allows people from all corners of the world to connect and conduct numerous activities (Shirky, 2011) especially in terms of social engagement such as current affairs, politics, entertainment, economy (Fondevila-Gascón et al, 2016, 2017a, 2017b, or even civil unrest and activism (Perelló-Sobrepere, 2017 -topics that are of great interest to the cinematic industry as well (Duvall, 2017;Mazierska and Kristensen, 2015). As one scholar defines social media that it is not about what each one of us does or says, but about what we do and say together, worldwide, to communicate in all directions at any time, by any possible means (Jenkins, 2011).…”