2021
DOI: 10.54433/jdiis.2021100007
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Social Media Apps as a Tool for Procedural Learning During COVID-19: Analysis of Tiktok Users

Abstract: The objective of this study is to investigate the factors that influence the use of social media apps as a procedural learning tool during COVID-19. The primary aim of this research is to assess the impacts of content quality, task technology fit, vividness, and anxiety on perceived usefulness, and the impact of PEOU on and PU desire to use for procedural learning. Data was collected through an online questionnaire from 313 Tiktok users. The findings revealed that content quality, task technology fit, and vivi… Show more

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Cited by 2 publications
(2 citation statements)
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“…A Google search for “learning through TikTok” finds several articles discussing whom the platform benefits and how (Kahil and Alobidyeen 2021; Saidi 2021). The majority of the articles are written for teachers, who hold the power to influence the techniques future students will use to learn.…”
Section: Impactsmentioning
confidence: 99%
“…A Google search for “learning through TikTok” finds several articles discussing whom the platform benefits and how (Kahil and Alobidyeen 2021; Saidi 2021). The majority of the articles are written for teachers, who hold the power to influence the techniques future students will use to learn.…”
Section: Impactsmentioning
confidence: 99%
“…WeChat, with 1288 million monthly active users (https: //static.www.tencent.com/uploads/2022/05/19/1501a739addd20a382dadeda55b3a7aa.pdf (accessed on 13 August 2022)), has become one of the most popular social media platforms in China [58]. TikTok, launched in 2016 with more than 800 million active users [59], is considered be the video-sharing platform with the most user-generated content for social communication in China [60,61]. However, WeChat and TikTok do not provide researcherfriendly APIs to directly collect data by keywords or posting time.…”
Section: Limitationsmentioning
confidence: 99%