Social Media as Persuasive Technology for Business in Malaysia

Bakar

2019

IJEBR

257

215

Purpose Through social media technologies, small and medium-sized enterprises (SMEs) can communicate information and respond to competitors with minimal cost. The ability to share and access information can affect SMEs’ performance, but there is little research on the link between SMEs’ social media adoption and their performance. The purpose of this paper is to present a quantitative survey to explore factors that influenced social media adoption by SMEs in the United Arab Emirates (UAE), and its impact on performance. Design/methodology/approach The study used a multi-perspective framework combining technological, organizational and environmental elements affecting SMEs. Survey questionnaires were used to collect data from a random sample of SMEs operating in the UAE. Using partial least squares and structural equation modeling techniques, 144 responses were analyzed. Findings Social media adoption had no effect on SMEs’ performance. These findings could help managers and decision makers in the SME sector to try to keep pace with research on social media innovations, and enable them to benefit from social commerce as it becomes more ubiquitous. Research limitations/implications This has implications for social media experts and anyone wishing to encourage social media use by SMEs. Originality/value The study developed a suitable multi-perspective framework covering various factors that may affect social media use. It also tested the framework empirically on a sample of SMEs from the UAE.

Section: Practical Implicationscontrasting

confidence: 55%

Section: Impact Of Social Media On Business Performancementioning

confidence: 99%

Social media adoption and its impact on firm performance: the case of the UAE

Bakar

2019

IJEBR

257

215

“…To this inference, the Wong (2012) and Kwok and Yu (2013) studies have shown that the implementation of Facebook has had a significant positive influence on market growth of SMEs. In addition, Hassan et al (2015) argued that social media may have a substantial effect on the buying decisions of potential customers. The findings of Rodriguez et al (2015) underscored previous studies by arguing that the use of media platforms has a positive influence on customer-oriented practices which, in turn, enhance sales efficiency.…”

Section: Literature Review and Research Hypothesesmentioning

confidence: 99%

Social media adoption and business performance: the mediating role of organizational learning capability (OLC)

Oyewobi

Adedayo

Jimoh

2021

JFM

Purpose The purpose of this paper is to explore the mediating effect of learning capacity in the relationship between the social media usage by the construction of small- and medium-sized enterprises (SMEs) and their business performance in Nigeria. Design/methodology/approach A quantitative survey technique was used to collect data from the owner/manager of construction SMEs in Nigeria. The partial least square structural equation modeling was used in the assessment of the measurement model and structural model to assess the validity and reliability of the measures and to evaluate the hypotheses proposed in the conceptual model. Findings Empirical findings indicated a significant positive relationship between learning capacity and performance of SMEs. Similarly, the use of social media is significantly and positively associated to the business performance of SMEs. It has also been shown that learning capacity is a mediator of the relationship between social media and SME performance. Research limitations/implications The data for the study is are all from a single industry and a related line of business, so it could be more interesting to include more companies across sectors or industries. The finding contributes to the ongoing debate on the effect of social media on business performance. It also defined the need for the owner/manager of SMEs to understand and appreciate the effect of social media through the organization's learning potential to gain a sustainable competitive advantage. Practical implications There are a number of theoretical and practical implications for academics and practitioners who are interested in further studies of organizational social media. The research presents a quantitative study on the effect of social media adoption on the organizational performance of the construction industry. This study confirms the mediating role of learning capability in the relationship between the use of social media and performance of SMEs operating in the construction industry. Originality/value This study empirically examined the relationship between social media adoption and the SMEs learning capability and business performance by evaluating a hypothesized conceptual framework to establish the relationships.

“…Kegiatan bisnis/perusahaan telah menyadari bahwa mereka dapat menggunakan media sosial untuk menghasilkan wawasan, merangsang permintaan, dan membuat penawaran produk yang ditargetkan melalui "penargetan perilaku". Pada beberapa penelitian tentang pengaruh media sosial terhadap bisnis, menunjukkan bahwa media sosial terutama Facebook dan Twitter, telah digunakan secara ekstensif sebagai alat bisnis dan pemasaran di seluruh dunia, dan berdampak positif terhadap pengembangan bisnis UKM (Shahizan, 2015). Pada beberapa laporan, misalnya seperti yang dilakukan oleh Socialbakers menunjukkan bahwa sebagian besar perusahaan besar telah sepenuhnya menggunakan media sosial untuk memperluas jangkauan pasar dan meningkatkan hubungan pelanggan (Socialbakers, 2021).…”

Section: Pendahuluanunclassified

Teknologi Persuasif : Aktor Penting Media Sosial Dalam Mengubah Sikap Dan Perilaku Pengguna

Rahmatullah

2021

JSI

- Social media influences and changes the attitudes and behavior of its users using a technique known as Persuasive Technology, a concept that is both invisible and manipulative, which has a big impact in all aspects. This research is library research using a literature study approach. With persuasive technology, web applications, social media such as Facebook, Twitter, Instagram, Youtube, Tiktok, and other applications tend to become addicting and get more addicting. Persuasive technology motivates us to use a product and makes it very simple to do and trains us to keep on going with notifications, friend requests, and status updates. Ethical issues are a key component of social media persuasive technology. Persuasive technology can be ethical and unethical. The main problem in social media is its business model, which becomes very unethical when giant technology companies earn benefits from such a chaotic and unsettling situation. Persuasive technology that is run as a system design in computing devices needs to be redesigned and encouraged to make a total shift towards humane technologies that support and provide shared prosperity, democracy, and an information environment. Efforts to encourage public awareness about persuasiveness that are being carried out need to be increased even further through education and literacy programs. Abstrak - Media sosial mempengaruhi dan mengubah sikap serta perilaku penggunanya menggunakan teknik yang dikenal dengan Teknologi Persuasif, konsep yang tidak terlihat sekaligus manipulatif, yang berdampak besar dalam segala aspek. Penelitian ini merupakan penelitian kepustakaan dengan menggunakan pendekatan studi literatur. Dengan teknologi persuasif, aplikasi web, media sosial seperti Facebook, Twitter, Instagram, Youtube, Tiktok, dan aplikasi lainnya memiliki kecenderungan untuk membuat ketagihan dan semakin membuat ketagihan. Teknologi persuasif memotivasi kita untuk menggunakan suatu produk dan membuatnya menjadi sangat sederhana untuk dilakukan dan memicu kita untuk terus melakukannya melalui notifikasi, permintaan pertemanan, dan pembaruan status. Masalah etika adalah komponen kunci dari teknologi persuasif media sosial. Teknologi persuasif bisa menjadi etis dan tidak etis. Permasalahan utama dalam media sosial adalah model bisnisnya, menjadi sangat tidak etis, ketika perusahaan raksasa teknologi digital mendapatkan keuntungan dari situasi yang demikian kacau dan meresahkan Teknologi persuasif yang dijalankan sebagai desain sistem pada perangkat teknologi komputasi perlu di desain ulang dan di dorong untuk melakukan pergeseran secara menyeluruh menuju teknologi manusiawi yang mendukung dan menghadirkan kesejahteraan, demokrasi, dan lingkungan informasi bersama. Upaya untuk mendorong kesadaran masyarakat tentang mekanisme persuasif yang dijalankan perlu ditingkatkan secara lebih besar lagi melalui program edukasi dan literasi.