2021
DOI: 10.6007/ijarbss/v11-i16/11233
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Social Media Attributes and Sustainable Indigenous Tourism Among Mah Meri Community in Carey Island, Malaysia

Abstract: This study aims to understand the role of social media in influencing the sustainable indigenous tourism practice. This research contributes to the scope of indigenous tourism and social media. A deductive approach is used to identify the level of the social media attributes, namely adoption, participation, interactivity and sharing. Past studies relevant to social media technology and sustainability were analysed and discussed. It is evident that the existing literature heavily supports the need for social me… Show more

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