Social media-based online entrepreneurship approach on millennials: A measurement of job pursuit intention on multi-level marketing

Nadlifatin, Reny; Persada, Satria Fadil; Clarinda, Mutiara; Handiwibowo, Gogor Arif; Laksitowati, Rr Ratih; Prasetyo, Yogi Tri; Redi, Anak Agung Ngurah Perwira

doi:10.1016/j.procs.2021.12.124

Cited by 9 publications

(6 citation statements)

References 23 publications

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“…Furthermore, as Chang and Kim (2018) found, accuracy, security, self-efficacy, and perceived ease of use had a positive effect on PU, which is in line with our finding that content accessibility and functional adequacy positively affect practical utility. Moreover, our findings support previous studies indicating that jobseekers' perceptions of technological capabilities and functionalities and self-efficacy in using job boards are important competence-related variables, in turn affecting their adoption intentions (Khalid, et al Nadlifatin, et al, 2022), this study revealed a robust relationship between PU and ease of use, which are being clustered under one factor named practical utility that, in turn, affects e-recruitment adoption intentions.…”

Section: Discussion Of Key Findingssupporting

confidence: 90%

“…This finding is in line with the TAM2 (Venkatesh and Davis, 2000), which omits the attitude construct in their model because PU and perceived ease of use are two fundamental attitudinal beliefs of TAM that lead to a positive or negative attitude in an individual. Nadlifatin, et al, 2022), using an EFA approach, this study has revealed the multidimensionality of the latent factors discovered through its exploratory approach. This phenomenon implies that, for instance, a combination of perceptions of ease of use and usefulness and attitudes toward job boards (as practical utility factor), rather than just each of these variables independently, directly influences the intention to use job search websites.…”

Section: Discussion Of Key Findingsmentioning

confidence: 99%

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Developing a Model and Questionnaire for Predicting Intention to Use Job Boards: A Jobseeker-Oriented Research on the E-Recruitment Adoption in Iran

Seyedi

Darroudi

Haghighinasab

2022

Foundations of Management

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By integrating several prominent theories and models in technology adoption, this study develops a research model to examine the factors affecting jobseekers’ intention to use job boards. The validity and reliability of the researcher-developed instrument, the SEDA-IUQ (SEDA-Intention to Use Questionnaire), were assessed using a combination of statistical methods. Utilizing the data collected from 447 Iranian respondents, findings from the exploratory factor analysis provided evidence for the five-factor solution, that is, technological innovation, functional adequacy, content accessibility, practical utility, and reputation-seeking intention, for the 36-item SEDA-IUQ. Various relationships in the research model are tested using confirmatory factor analysis and structural equation modeling. In addition to developing a practical questionnaire that the e-recruitment researchers and practitioners can deploy to study jobseekers’ behavioral intentions, this is the first study on job search websites’ adoption in the Iranian context. The results support existing literature on e-recruitment adoption and extend it by demonstrating the multidimensionality of jobseekers’ perceptions and behavioral intentions toward e-recruitment.

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Section: Discussion Of Key Findingssupporting

confidence: 90%

Section: Discussion Of Key Findingsmentioning

confidence: 99%

Developing a Model and Questionnaire for Predicting Intention to Use Job Boards: A Jobseeker-Oriented Research on the E-Recruitment Adoption in Iran

Seyedi

Darroudi

Haghighinasab

2022

Foundations of Management

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“…The Self-Determination Theory Various theories have been utilised to evaluate the recruitment motives of participants in MLM companies, such as the technology acceptance model (TAM) (Davis 1985), highlighting perceived usefulness and perceived ease of use as noted in a recent study by Nadlifatin et al (2022). The current study examined the recruitment motives utilising affiliate motivation theories supported by past research studies (Purcaru et al 2022;Roman et al 2021).…”

Section: Literature Reviewmentioning

confidence: 99%

Factors of Multi-Level Marketing Success Strategies Which Motivate Participants

Makore,

Moyo,

Madziba

2023

SABR

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Background: Remarkable successes have been registered throughout the world by individuals engaged in multi-level marketing (MLM), also called network marketing, which refers to individuals selling products to the public, often by word of mouth and direct sales. Purpose: The purpose of this study was to examine the determinants of MLM success strategies in the Zimbabwean economy and to identify factors that influence multi-level marketers in Zimbabwe. Methodology: A quantitative approach using a survey questionnaire was used to collect data which was then analysed using SPSS. A sample of 146 usable responses drawn from Harare and Masvingo was used in the study. Statistical techniques, which included exploratory factor analysis (EFA) and the correlation matrix, were carried out to deduce the strategies associated with achieving success as a distributor for a MML company. Findings: The study findings suggest that success in MLM is dependent primarily on the following factors: incentives for motivation; team-building methods; and support strategies. It is from these factors that the study further sought to identify the individual variables or combinations thereof that could be endorsed as predominantly influencing the success of MLM in Zimbabwe. Value: Empirical evidence is provided on the latent constructs or factors that influence individuals to join MLM companies. As part of the practical contribution, MLM practitioners should focus on the compensation plan, trust, and commitment as key factors in motivating individuals to participate in MLM.

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“…The HR department must be aware of external elements that may function as a roadblock to the formation of interest in job applicants and internal issues that affect the organization. TPB has undergone extensive testing in earlier research (Chi et al, 2022;Hiranrat et al, 2021;Nadlifatin et al, 2021). The theory makes predictions about the factors that can sway people's decisions.…”

Section: Theory Of Planned Behaviormentioning

confidence: 99%

Why HR, corporate and marketing communication divisions should work together?

Putra¹,

Putra²

2022

IJRBS

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The aim of this study is to find out what factors can increase employer branding and job pursuit intentions from one of the banks in Indonesia. The data in this study were distributed to 114 respondents and evaluated using the PLS-SEM analysis technique. This study found no effect between product brand and job pursuit intention, but this effect changed when using employer branding. Meanwhile, the corporate brand was found to affect job pursuit intention either through employer branding or not. This study proposes developing a model by incorporating TPB theory into the previous framework. The findings of this study reveal that individual control can determine job pursuit intention. We make several contributions, such as (1.) Re-examining the inconsistency of findings from previous studies; (2.) Development of the initial research framework by adding individual control factors (subjective norms and perceived behavioral control), which we adapted from the TPB theory; (3.) We map out how the three communication channel functions (HR Internal Communication, Corporate Communication, and Marketing Communication) can collaborate for the company to get employees with high skills to continue to innovate and become the best workplace. For this reason, this research will provide practical and academic contributions that can be used as a reference for Bank management and further research.

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Social media-based online entrepreneurship approach on millennials: A measurement of job pursuit intention on multi-level marketing

Cited by 9 publications

References 23 publications

Developing a Model and Questionnaire for Predicting Intention to Use Job Boards: A Jobseeker-Oriented Research on the E-Recruitment Adoption in Iran

Developing a Model and Questionnaire for Predicting Intention to Use Job Boards: A Jobseeker-Oriented Research on the E-Recruitment Adoption in Iran

Factors of Multi-Level Marketing Success Strategies Which Motivate Participants

Why HR, corporate and marketing communication divisions should work together?

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