Social Media Competitive Analysis - A Case Study in the Pizza Industry of Pakistan

Nazir, Muhammad Usama; Tharanidharan, Sridevi; Mian, M.S.; Ahmad, Ishtiaque; Hayat, Khizer; Nazar, Shamim Kamal Abdul; Zaman, Shanza; Mustafa, Sohail; Ghumman, Muhammad Rehan

doi:10.1007/978-981-13-6052-7_27

Cited by 2 publications

(2 citation statements)

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“…ϕ � x 1 x 3 a 13 + x 2 x 3 a 23 . (11) According to the dynamic equation of network replication, the positive feedback, negative feedback, and replication dynamic equation for ignoring three behaviors of the promotion advertisement can be obtained as follows:…”

Section: Solving the Evolutionary Game Modelmentioning

confidence: 99%

“…Existing studies mostly focus on the impact of negative user information behavior on enterprise product promotion: the number [3], intensity [2], and release time [9] of negative comments all affect users' purchase intentions. Negative evaluations will also change the emotional utility of users and thus change their information behavior, which will have a negative impact on the effect of product promotion [10][11][12] and increase the negative impact of product promotion.…”

Section: Introductionmentioning

confidence: 99%

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The Influence of the Network Evolutionary Game Model of User Information Behavior on Enterprise Innovation Product Promotion Based on Mobile Social Network Marketing Perspective

Liu

Guo

et al. 2022

Mathematical Problems in Engineering

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User information behavior is an important factor affecting the promotion effect of enterprises’ innovative products on mobile social networks. To provide insights as to how enterprises can better promote innovative products, this paper conducts a quantitative study of its internal function. We introduce a network evolutionary game model based on the Bass model, first to describe the background of the mobile social network, then to simulate the diffusion process of the social network and the user’s decision-making game behavior during promotion of enterprises’ innovative products, and finally to simulate the promotion effect on innovative products and solve for the conditions for the best innovative product marketing effect and the model are simulated from multiple angles. Our simulation results show that mobile social network marketing in the initial stage of product promotion has a significant impact on the promotion effect of innovative products. When user feedback is poor, advertisement diffusion has an obvious effect on product promotion. In mobile social networks, the proportion of positive feedback from users has a greater impact on the product promotion effect, while the proportion of negative feedback has a smaller impact on the product promotion effect. The impact of negative reviews is time sensitive. According to the simulation results, we propose several suggestions to improve the promotion effect of enterprises’ innovative products on mobile social networks.

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Section: Solving the Evolutionary Game Modelmentioning

confidence: 99%