Social Media Engagement of Berlin and Prague Museums

Suzić, Bojana; Karlíček, Miroslav; Stříteský, Václav

doi:10.1080/10632921.2016.1154489

Cited by 18 publications

(10 citation statements)

References 2 publications

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“…Meanwhile, the previous research has found upload frequency with the level of reaction [37]. Furthermore, the hypothesis heads to the following lists.…”

Section: Methodsmentioning

confidence: 94%

Government Communication in New Media Era 4.0: Study on Content-Type of Posts on Instagram @DitjenPajakRI and Their Influence on Online Engagement

Noviardi¹,

Rahmanto²,

Slamet³

2020

The Proceedings of the 4th International Conference of Social Science and Education, ICSSED 2020, August 4-5 2020, Yogyakarta,

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This study aims to analyze what type of post content on the Indonesian tax authority Instagram account @DitjenPajakRI that has the highest level of engagement and whether the post frequency affects online engagement measured by the number of likes and comments. Currently, Instagram social media is increasingly being used by government public relations. The Indonesian tax authority is no exception. The content type of posts consists of information, entertainment, remuneration, and social. This research uses quantitative methods with a content analysis approach. For the selected period from January 1 to December 31, 2018. Results show that entertaining content has the highest level of engagement. Whereas if measured by the level of post frequency, only the number of comments has positively influenced. This research can be a reference and consideration of other government accounts in uploading post content on Instagram.

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“…Meanwhile, the previous research has found upload frequency with the level of reaction [37]. Furthermore, the hypothesis heads to the following lists.…”

Section: Methodsmentioning

confidence: 94%

Government Communication in New Media Era 4.0: Study on Content-Type of Posts on Instagram @DitjenPajakRI and Their Influence on Online Engagement

Noviardi¹,

Rahmanto²,

Slamet³

2020

The Proceedings of the 4th International Conference of Social Science and Education, ICSSED 2020, August 4-5 2020, Yogyakarta,

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show abstract

“…Yet this process of social opening slowly transitioned away from a rigid and informative mode of communication towards a significantly more open and inclusive sort of activity that encouraged participation and, importantly, has relied on a museum's own identity to nurture a closer and more human type of relationship with users [49]. Several institutions have started to launch participatory projects that have attracted scholarly attention in Spain [26,51] and even further afield [52,53]. As we have already mentioned, all these processes are closely related to the sustainability of cultural heritage, therefore it is necessary to promote an education based on the objectives of sustainable development because they contribute to the comprehensive training of students and the development of skills.…”

Section: Discussionmentioning

confidence: 99%

Spanish Archaeological Museums during COVID-19 (2020): An Edu-Communicative Analysis of Their Activity on Twitter through the Sustainable Development Goals

et al. 2020

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On 18 March 2020, Spanish museums saw their in-person activities come to a halt. This paradigm shift has raised questions concerning how these institutions reinvented themselves and modified their edu-communicative strategies to promote heritage through active citizen participation. The present study centers on analyzing how the main Spanish archaeological museums and sites (N = 254) have used Twitter as an edu-communicative tool and analyzes the content of their hashtags through a mixed methodology. The objective is to identify the educational strategies for both transmitting information as well as interacting with users. We did it by observing and analyzing if Spanish archaeological institutions are promoting a type of quality, accessible, and egalitarian education and promoting the creation of cyber communities that ensure the sustainability of heritage through citizen participation. This paper proposes an innovative assessment of communication on Twitter based on the purpose of messages from the viewpoint of heritage education, their r-elational factor, and predominant type of learning. The main findings reveal a significant increase in Twitter activity, both in quantitative and qualitative terms: educational content is gaining primacy over the simple sharing of basic information and promotional content. The networks forge new ways to teach–learn and interact with media and represent a strong channel to promote the sustainability of heritage, its preservation, and appreciation.

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“…Yn hollbwysig, ffactorau fel cyd-destun busnes, strwythur swyddi, trefniant gwaith a hyfforddiant sy'n gysylltiedig o fewn y fframwaith hwn i ddeall datblygiad a defnydd sgiliau (Buchanan, Anderson, & Power, 2017;Buchanan et al, 2001;Finegold, 1999;Windsor & Alcorso, 2008). O fewn ecosystemau sgiliau, cydnabyddir bod sgiliau uwch a sgiliau arbenigol yn cael eu defnyddio a'u datblygu drwy ystod o fecanweithiau fel strategaethau datblygu'r gweithlu, strwythur swyddi, amgylcheddau gweithio arloesol a dilyniant gyrfa (Buchanan, Anderson, & Power, 2017;Finegold, 1999 • Sgiliau cyfryngau cymdeithasol (Garibaldi, 2015;Lopez et al, 2010;Proctor, 2010;Pedro, 2010;Suzić, Karlíček, & Stříteský, 2016);…”

Section: Strwythur Yr Adroddiadunclassified

Mapio Ecosystem Sgiliau Digidol Amgueddfeydd - Adroddiad Cyfnod Un

Barnes¹,

Kispeter²,

Eikhof³

et al. 2018

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Social Media Engagement of Berlin and Prague Museums

Cited by 18 publications

References 2 publications

Government Communication in New Media Era 4.0: Study on Content-Type of Posts on Instagram @DitjenPajakRI and Their Influence on Online Engagement

Government Communication in New Media Era 4.0: Study on Content-Type of Posts on Instagram @DitjenPajakRI and Their Influence on Online Engagement

Spanish Archaeological Museums during COVID-19 (2020): An Edu-Communicative Analysis of Their Activity on Twitter through the Sustainable Development Goals

Mapio Ecosystem Sgiliau Digidol Amgueddfeydd - Adroddiad Cyfnod Un

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