Social media engagement on Malaysian government agencies Facebook pages: An empirical analysis

Nadzir, Maslinda Mohd; Harun, Nor Hazlyna; Hassan, Mohamad Ghozali

doi:10.1109/jeeit.2019.8717413

Cited by 8 publications

(3 citation statements)

References 17 publications

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“…Thus, several API calls were made to accumulate insights from the page, since the downloadable data was only available for the past two years from the date of API access. The Facebook Graph API has been widely used in the past for social research related to user comments on different Facebook pages [51][52][53].…”

Section: Post Engagementmentioning

confidence: 99%

Evidence of Climate Change Engagement Behaviour on a Facebook Fan-Based Page

Deo

Prasad

2020

Sustainability

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Climate change has become one of the most debated topics in recent times. The social media platforms have given the general public the power and propensity to share and express concerns about climate change. However, climate change awareness created on social media depends on user engagement with the contents modulated by emotions. Much has been researched in this area using Twitter, but Facebook fan-based pages have not been extensively explored in the past. In this study, we investigate the engagement behaviour of users on a Facebook fan-based page titled “Global Climate Change Awareness” by analysing user insights data for two years starting from April 2018 to April 2020. Results show that the frequency of posts made to the page did not significantly promote engagement but improved visibility of the contents to the users. Overall, fan growth was attributed more to increased post visibility that enhanced post engagement. Hashtags associated with climate change had a significant reach amongst users, but those associated with disasters where the page expressed sadness and informed users about taking precautions had the highest engagement rate. Likewise, users from developing countries, especially from the small islands, were more engaged with climate change awareness. This study did not assess negative responses from users (possible deniers of climate change) and other Facebook fan-based pages due to data privacy and stringent Facebook policy.

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Section: Post Engagementmentioning

confidence: 99%

Evidence of Climate Change Engagement Behaviour on a Facebook Fan-Based Page

Deo

Prasad

2020

Sustainability

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“…Nissan, for example, intends to invest 2 trillion yen (approximately $17.6 billion) over the next five years to accelerate the electrification of its product line (Frangoul, 2021). Mark Zuckerberg also rebrands Facebook as Meta Platforms because he wants to go "beyond social media" and believes Meta will be the next "big thing in social media" (Fernandez, 2022;Nadzir et al, 2019;Wasserman, 2021). These are examples of how the future of business is defined to achieve sustainability from an economic perspective.…”

Section: Introductionmentioning

confidence: 99%

The Relationship of Leadership Styles and Sustainability: Regression Analysis of the Antecedents in Achieving Sustainable Performance

Ibnu Suryo,

Istiatin,

Legowo Dwi Resihono

et al. 2024

RESLAJ

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This study examines the relationship between Leadership Styles, including Transformational and Transactional Leadership, and Sustainability. This study also includes other variables, such as Entrepreneurial Orientation and Innovation Capability. This research uses a quantitative approach and 216 data are gathered. The results of this study stated that both leadership styles significantly and positively impact the other three variables. Though both of them have a significant impact, Transformational Leadership mostly has a higher impact than Transactional Leadership. There are two interesting findings in this study. First, the impact of Entrepreneurial Orientation on Innovation Capability is higher in Transactional than in Transformational Leadership. The second finding is that Innovation Capability negatively impacts Sustainable Performance in Transformational Leadership. The discussion, conclusion, limitations, and suggestions are provided in this journal.

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“…Currently, the use of social networks [20][21][22] and the interaction of its followers with companies [8], can generate different competitive advantages compared to its competitors [23], establishing that these relationships in social networks can be positive or refusals from their followers or clients [24]. Companies that use their social networks correctly can improve their internal processes, specifically in marketing [25], from this perspective companies tend to have a better relationship with their customers [26].…”

Section: Introductionmentioning

confidence: 99%

The Use of Digital Social Networks and Engagement in Chilean Wine Industry

Egaña

Pezoa-Fuentes

Roco

2021

JTAER

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Recently, companies and consumers of the wine industry have changed their manner of two-way communication, with the rise of technology that introduces social networks and urges the spread of content. In this study, we identified the use and importance of engagement in social networks such as Facebook (2008 to 2018), Instagram (2012 to 2018) and Twitter (2010 to 2018) since the creation of their official accounts for the main Chilean wineries. The methods used involve qualitative and quantitative approaches that integrate the opinion of a panel of experts to estimate a social media engagement indicator through a descriptive statistical analysis and network analysis, from data originated of 70,856 publications. The results show the upward evolution of engagement, calculated through the interactions seen from users of social networks of the wineries, with users of networks of these wineries leaning towards Facebook in the first place, then Instagram, and Twitter. The contribution of this research lies in the generation of empirical evidence that allows the wine industry in a developing country to enhance its competitive advantage through the correct use of its social networks, the management of its engagement, and the diffusion of new marketing strategies.

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Social media engagement on Malaysian government agencies Facebook pages: An empirical analysis

Cited by 8 publications

References 17 publications

Evidence of Climate Change Engagement Behaviour on a Facebook Fan-Based Page

Evidence of Climate Change Engagement Behaviour on a Facebook Fan-Based Page

The Relationship of Leadership Styles and Sustainability: Regression Analysis of the Antecedents in Achieving Sustainable Performance

The Use of Digital Social Networks and Engagement in Chilean Wine Industry

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