2021
DOI: 10.1108/ajim-07-2020-0201
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Social media for government information dissemination: content, characteristics and civic engagement

Abstract: PurposeThe purpose of this study is to examine the information distributed on social media by government ministries. In addition, this study seeks to categorize and identify the characteristics of the highest engaging government social media posts.Design/methodology/approachThis article is based on content analysis to examine the work of Israeli government ministries on Facebook. Descriptive and inferential statistics were used to analyze 6,292 posts posted over a six-month period, and a sample of 230 of the m… Show more

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Cited by 19 publications
(18 citation statements)
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“…It should be noted that digitalization is not only an important element in improving the efficiency of the modern economy, but also a promising tool for public administration (Aharony & Yavetz, 2021).…”
Section: Resultsmentioning
confidence: 99%
“…It should be noted that digitalization is not only an important element in improving the efficiency of the modern economy, but also a promising tool for public administration (Aharony & Yavetz, 2021).…”
Section: Resultsmentioning
confidence: 99%
“…According to Markowitz-Elfassi, likes, comments, and shares are used to reflect the popularity of online posts, allowing users to better disseminate messages on social media platforms [40]. Similar social media evaluation studies have been performed, considering more available options of quantitative indicators for improving citizen engagement [41].…”
Section: Discussionmentioning
confidence: 99%
“…The tool is unique in its ability to automatically extract extensive data from public Facebook pages, including the original timestamp in which the post appeared, the accompanying text, the type of media used and the engagement rates of each post. The engagement levels are measured as the total number of likes, comments and shares (Rieder, 2013; Steinfeld and Lev-On, 2019; Yavetz and Aharony, 2021). The data for each page were exported into identical table templates in a fixed configuration as CSV files, with each sheet in the file representing the different Facebook entity of Benjamin Netanyahu and the Prime Minister's Office.…”
Section: Methodsmentioning
confidence: 99%