Social media health communication: A cursory examination of hospitals in India with Facebook presence during the COVID-19 pandemic

Balogun, Babatunde Abiodun; Dhanya, M; Viswanathan, P K

doi:10.1016/b978-0-443-15299-3.00009-9

Cited by 2 publications

References 49 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

A systematic review on social media utilization by health communicators in India: Insights from COVID-19 pandemic

Brony,

Alivi,

Syed

et al. 2024

ONLINE J COMMUN MEDIA TECHNOL

View full text Add to dashboard Cite

Social media has become a vital tool for facilitating health communications, particularly during emerging health crises such as the COVID-19 pandemic. This systematic literature review aims to synthesize evidence regarding the benefits and barriers associated with the utilization of social media by health communicators in India for disseminating health-related information. A comprehensive search of databases like CINAHL, Google Scholar, PubMed, and WHO Global Index Medicus databases yielded a total of 13 relevant studies. The narrative analysis revealed six key benefits attributed to the usage of social media by health communicators, including the widespread adoption of social media platforms for health communications, health communicators leveraging social media as an information source, fostering the development of protective behaviors, aiding prompt and transparent health communication, promoting participatory communication and empowerment, and employing social media as a tool for monitoring public sentiments and mental well-being. Conversely, challenges such as the proliferation of misinformation and communication inequalities were identified as significant barriers in social media health communications. While social media platforms hold immense potential in advancing crisis communication agendas, health communicators are advocated to adopt a multifaceted approach by prioritizing digital inclusivity, combating misinformation, and fostering synergetic collaborations between governmental bodies and community entities.

show abstract

A systematic review on social media utilization by health communicators in India: Insights from COVID-19 pandemic

Brony,

Alivi,

Syed

et al. 2024

ONLINE J COMMUN MEDIA TECHNOL

View full text Add to dashboard Cite

show abstract

Social Media and Health Communication

Thapliyal,

Thapliyal

2024

Advances in Healthcare Information Systems and Administration

View full text Add to dashboard Cite

The extensive impact of social media on modern society has transformed the landscape of health communication, by introducing novel techniques, strategies, and best practices. This chapter investigates the connection between social media and health communication, researching successful techniques that promote public health and well-being globally. Such an exploration is significant as it investigates the intricate relationship between social media and health communication, exploring successful techniques that promote public health and well-being globally. With enormous users worldwide, digital platforms like Facebook, Instagram, and Twitter serve as powerful tools for circulating health information and encouraging community engagement. Social media health communication requires adapting and reshaping content to various audiences, incorporating multimedia formats for convenience, and leveraging influencers to enhance messages. The ability to reach large and diverse demographics in real time enhances the dissemination of preventive measures, health education, and crisis communication.

show abstract

Social media health communication: A cursory examination of hospitals in India with Facebook presence during the COVID-19 pandemic

Cited by 2 publications

References 49 publications

A systematic review on social media utilization by health communicators in India: Insights from COVID-19 pandemic

A systematic review on social media utilization by health communicators in India: Insights from COVID-19 pandemic

Social Media and Health Communication

Contact Info

Product

Resources

About