Social Media Hedonism and the Case of ’Fitspiration’: A Nietzschean Critique

Daudi, Aurélien

doi:10.1080/17511321.2022.2121849

Cited by 4 publications

(1 citation statement)

References 33 publications

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“…Regards the achievement of mentally and physically induced sensations of pleasure as the final goal of life (Griffin, 2002). Hedonism has penetrated many aspects of Western culture through this process seemingly facilitated on and through social media (Daudi, 2022). The impact of hedonism causes consumer purchase intention (Anisimova, 2016).…”

Section: Role Hedonism With Willingness To Paymentioning

confidence: 99%

Unveiling Consumer Affection: Exploring the Psychological Forces Driving Love and Willingness to Pay for Premium Laptop Brands

Nofrizal,

Aznuriyandi

et al. 2024

mem

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Premium laptop brands are increasingly loved by consumers, and despite the high prices, they are still willingness to pay. This study aims to determine the driving factors of consumer brand love and willingness to pay for premium laptop products. Psychological factors such as social status, Fear of Missing Out (FOMO), and Hedonism are driving factors. The survey technique was used to collect data on the answers of premium laptop consumer respondents using purposive sampling of 633 buyers of premium laptop products. Data analysis of data processing and presentation using Structural Equation Modeling using SmartPLS 4.0 software. The results showed that social status and Hedonism are driving factors for brand love and willingness to pay for premium laptop products. Next, FOMO feelings also cause hedonism, but cannot make customers willingness to pay (WTP). The role of brand love and hedonism can mediate social status and FOMO on willingness to pay.

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Section: Role Hedonism With Willingness To Paymentioning

confidence: 99%