Social Media Impact on Aesthetic Procedures Among Females in Riyadh, Saudi Arabia

Abstract

Aesthetic procedures represent one of the most commonly performed procedures in the medical field. Such procedures have been growing in popularity. Social media is a term used to describe electronic platforms that promote the dissemination of information to targeted users. These platforms play a critical role in promoting aesthetic procedures.ObjectiveThe objective of this study was to assess the impact of social media on aesthetic procedures among the female population in Riyadh, Saudi Arabia.MethodsA cross-sectional study was performed. A validated online questionnaire, consisting of 26 questions, was distributed among females visiting the facial plastic clinic at King Abdulaziz Medical City, in Riyadh, Saudi Arabia.ResultsOut of 1449 participants, 81% were aged between 25 and 34 years. The majority (78.8%) were aware of the complications that may follow aesthetic procedures. The decision to undergo such procedures was affected by the price in 77%. Overall, 97% thought that cosmetic specialized accounts on social media are helpful, yet 77.8% believed that such accounts do not provide sufficient information. The influence of social media upon participants was 68%; 31.9% claimed that social media had no influence. Instagram was the most influential application followed by Snapchat and then Twitter; 50% of the participants routinely apply Snapchat filters and 42% decided to undergo facial changes after applying Snapchat filters.ConclusionSocial media is an important source of information with Instagram being the most influential platform. Facial filters have led to an increase in the number of aesthetic procedures carried out.

The impact of social media accounts on periocular cosmetic surgeries

“…Alghonaim et al . [ 1 ] found that the majority of their population were aware of the complications of esthetic procedures and it came in line with our study which showed that 85% were conscious of the complications of oculoplastic surgeries. Hence, we can infer that the majority of our participants have a decent educational background.…”

“…On the contrary, Alghonaim et al . [ 1 ] and Park et al . [ 9 ] found that Instagram, being the most influential platform, was in line with the findings in our study.…”

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