Social Media in Agriculture – A Profile Analysis

Sandeep, G.; Prashanth, P.; Sreenivasulu, M.; Madhavilata, A.

doi:10.20546/ijcmas.2020.907.322

Cited by 6 publications

(5 citation statements)

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“…Galvanized by the internet and associated technologies, the digital revolution provides farmers a much-needed boost (Efiok & Amah, 2020) in marketing agricultural produce and access to the latest farming information. It is arguable that the emergence of social media platforms has propelled information sharing on agronomic issues the world over so much that agriculture-related institutions are taking a number of steps to orientate farmers towards digital innovation for agricultural success (Sandeep, Prashanth, Sreenivasulu & Madhavilata, 2020). Social media gives marketers creative methods to interact with customers and lets them become the center of attention for an organization (Smith & Zook, 2011;White et al, 2014).…”

Section: Introductionmentioning

confidence: 99%

“…The various studies approached social media use in agriculture from several perspectives. These include social media profiles of farmers (Sandeep, Prashanth, Sreenivasulu & Madhavilata, 2020), obstacles and recommendations from the farming community for the efficient dissemination of agricultural information (Sandeep, Prashanth, Sreenivasulu and Madavilata, 2022), potential usage of social media in the agricultural and extension fields (Mamgain, Joshi, & Chauhan, 2020), how well-informed farmers were about using social media (Moonsammy & Moonsammy, 2020), and social media use and messages type (Casey, Meikle, Kerr, and Stevens, 2016), and similar others. In the Nigerian context, a few studies have been conducted on social media usage for agricultural promotion.…”

Section: Introductionmentioning

confidence: 99%

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Nigerian Agricultural Posts on Facebook and Instagram within the West African Agricultural Messaging Framework

Aliagan,

Ahmad,

Daranijo

et al. 2023

JKM

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This study generated and content-analyzed Facebook and Instagram postings on agricultural messages by Nigerian farmers in three years (2019-2021) within specific contexts and in comparison with postings similar to ones initiated by private individuals and government agencies as well as those posted at continental level on the two social media channels. While the data are graphically displayed, a paired-sample T-test was conducted to establish statistically significant differences in the agricultural messages posted on the two social media by Nigerian farmers and farmers from other countries in Africa. All four null hypotheses tested were rejected as statistically significant differences were established between the paired population means. It was also found that Nigerian farmers are accustomed to the use of social media in promoting agricultural-related messages, indicating their exposure to the diffusion of agricultural innovation in line with the trends in advanced nations. It was concluded that social media remains a viable tool for promoting agriculture, particularly during food insecurity and global economic crisis. It was recommended that the Nigerian government should provide an enabling environment for agricultural promotion in the digital age.

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Section: Introductionmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

Nigerian Agricultural Posts on Facebook and Instagram within the West African Agricultural Messaging Framework

Aliagan,

Ahmad,

Daranijo

et al. 2023

JKM

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“…The usage of social media made communication faster, cheaper and imparts timely information to receivers. WhatsApp, Facebook, and YouTube are more familiar at field level among all social media platforms, extension personnel should develop content accordingly in such a way that reach farmers more effectively through these social media platforms (Sandeep et al 2020). The social media platforms like WhatsApp were familiar in field level to connect farmers with other farmers and local extension personnel, the networking platforms like Facebook are familiar in connecting farmers networks and YouTube channels are disseminating large amount the farm information in video format to benefit farm community.…”

Section: Introductionmentioning

confidence: 99%

Effectiveness of social media agricultural information on farmer’s knowledge

Pattabhi

Prashanth

Sreenivasulu

et al. 2023

ECJ

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The agriculture research and extension institutes are a major source of agricultural information and they are making full use of all information dissemination methods to bridge the information gap among farmers. Social media platforms are dominating agricultural information dissemination platforms in field level. The present study was conducted to assess the effect of agricultural information disseminated through social media on farmer’s knowledge level. The Ex-post facto research design was adopted for the study with a sample of 120 respondents, covering all three erstwhile districts form the Southern Telangana Zone of Telangana state. majority of the respondents had low (75.20%) level of knowledge on agricultural technologies followed by medium (26.67%) and high (0.83%) before intervention to social media. after intervention to social media the respondents had low (51.70%) level of knowledge on agriculture technologies followed medium (42.50%) and high (5.80%). It was found that significant difference existed between the extent of knowledge of respondents before and after use of social media (Z value 8.76). The variables digital literacy, social media usage, information processing, mode of access and preference, and social media participation found to be positive and significant relation with knowledge levels on agriculture technologies at one per cent level of significance. Further variables farm size, social media network and readiness to accept information found to positive and significant at five per cent level of significance.

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“…Social media and internet play a vital role as information sources of progressive farmers and input dealers which saves time and cost of the farmers without any time lag [3]. Social media platforms such as WhatsApp, Facebook, and YouTube are more familiar at field level and therefore extension personnel should focus on developing content in such a way that reaches farmers more effectively through these platforms [4]. Therefore, an attempt has been made to assess the sources of information for these input dealers who play a vital role in dissemination of agricultural information to the farmers.…”

Section: Introductionmentioning

confidence: 99%

Utilization of Social Media by Input Dealers for Information Need in Agriculture

Roy,

Sarkar

2023

AJAEES

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The study was carried out with an objective to assess the utilization of social media as an information source in agriculture by the input dealers. The study was conducted with randomly selected 80 respondents from Malda district. The study shows that extension services in agriculture was still the most preferred information sources for agricultural input dealers followed by social media. The increasing trend of using social media for agricultural information was very much encouraging. The study shows that social media platform such as WhatsApp was most preferred by the input dealers followed by YouTube and Facebook. Further, the study shows that the information searched on social media were highest on latest technologies available in agriculture followed by information on education and training and variety of seeds. The input dealers were considerable active in sharing of agricultural information in social media and considerable percentage of input dealers were having trust on social media for agricultural information need.

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Social Media in Agriculture – A Profile Analysis

Cited by 6 publications

References 0 publications

Nigerian Agricultural Posts on Facebook and Instagram within the West African Agricultural Messaging Framework

Nigerian Agricultural Posts on Facebook and Instagram within the West African Agricultural Messaging Framework

Effectiveness of social media agricultural information on farmer’s knowledge

Utilization of Social Media by Input Dealers for Information Need in Agriculture

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