Social media in ethnographic research: critical reflections on using WeChat in researching Chinese outbound tourists

Ma, Yue; Cai, Wenjie

doi:10.1080/13683500.2023.2175203

Cited by 7 publications

(1 citation statement)

References 43 publications

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“…With such insights from this research, researchers can recommend how well technology can be used or enhanced to improve productivity. This research method is also used in online communities where researchers immerse themselves in the online communities in different social media platforms and virtual worlds to get insights on how individuals and groups from different cultural and social setups can communicate, exchange information, and even build relationships in the digital world (Maa & Cai, 2023). Ethnographic research helps unravel some of the factors that could positively or negatively influence adoption of different technologies within society based on social and cultural diversities.…”

Section: Ethnographicmentioning

confidence: 99%

Research Methods in Information Technology: Future Research Perspectives

2024

IJPREMS

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Information Technology (IT) is a multi-disciplinary field with diverse research options. This has left many researchers confused, not knowing the exact research methods that can be applied. IT emanated from a much rigid computing field which has rigid research methods that follows specific predefined processes and it intertwin with the sociology field with much flexible and relaxed research methodology. With the diverse nature of this field with other science fields both in the social and natural science, it is therefore important to review the current research methodologies that are applicable to it and how they can be used to extend knowledge in the same field.The essence of this research is to highlight current research dimensions and deep dive into different research methodologies that are applicable in the field of IT. The paper further analyses both qualitative, quantitative, and mixed research methods as applicable in this field. The paper also discusses the most common research methods in IT and how they have been applied in researching in this field. Ethnography, case studies, surveys, experimental and literature reviews are some of the research methods that have been reviewed by this paper. Broad cases where each of these methods are applicable are also discussed. Findings from this research shows that both qualitative and quantitative research methods are applicable in this field with each specific research method being considered on caseto-case basis. Mixed research methods are also applicable in this field.

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Section: Ethnographicmentioning

confidence: 99%