Social media in health care: The case for organizational policy and employee education

Cain, Jeff

doi:10.2146/ajhp100589

Cited by 75 publications

(65 citation statements)

References 13 publications

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“…Indeed, these challenges have compelled many healthcare organizations to refuse to formally embrace social media tools or even to prohibit their use within their organization. 6 Most of the benefits and challenges of adopting social media by physicians, which were found in this study, might also be relevant for professionals other than physicians. In to have a voice and getting involved in medical related activities.…”

mentioning

confidence: 82%

“…For the purpose of this study, only physicians who used social media regularly -at least twice a week -were recruited. 6 The majority of the participants were male (92%). This might be because of the snowball and convenience sampling used in recruiting the participants.…”

Section: Methodsmentioning

confidence: 99%

“…4 Despite the evidence demonstrating the increasing use of social media by many medical practitioners and organizations, it is still nascent and underutilized in the healthcare domain and currently there is a widespread skepticism about and mistrust of the usefulness of social media in healthcare. 6 Although some studies [7][8][9] investigated the adoption of social media by healthcare professionals, most predominantly focused on revealing the patterns of use and the level of physicians' familiarity with social media tools. Very few studies have discussed in detail the potential benefits and challenges of adopting social media by physicians.…”

Section: Introductionmentioning

confidence: 99%

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Social media and physicians: Exploring the benefits and challenges

Panahi

Watson

Partridge

2014

Health Informatics J

138

148

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Healthcare professionals' use of social media platforms, such as blogs, wikis, and social networking web sites has grown considerably in recent years. However, few studies have explored the perspectives and experiences of physicians in adopting social media in healthcare. This article aims to identify the potential benefits and challenges of adopting social media by physicians and demonstrates this by presenting findings from a survey conducted with physicians. A qualitative survey design was employed to achieve the research goal. Semi-structured interviews were conducted with 24 physicians from around the world who were active users of social media. The data were analyzed using the thematic analysis approach. The study revealed six main reasons and six major challenges for physicians adopting social media. The main reasons to join social media were as follows: staying connected with colleagues, reaching out and networking with the wider community, sharing knowledge, engaging in continued medical education, benchmarking, and branding. The main challenges of adopting social media by physicians were also as follows: maintaining confidentiality, lack of active participation, finding time, lack of trust, workplace acceptance and support, and information anarchy. By revealing the main benefits as well as the challenges of adopting social media by physicians, the study provides an opportunity for healthcare 3 professionals to better understand the scope and impact of social media in healthcare, and assists them to adopt and harness social media effectively, and maximize the benefits for the specific needs of the clinical community.

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mentioning

confidence: 82%

Section: Methodsmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

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Social media and physicians: Exploring the benefits and challenges

Panahi

Watson

Partridge

2014

Health Informatics J

138

148

View full text Add to dashboard Cite

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“…In opening up discourse, Abraham warns readers about the potential risks in engaging in dialogue on social media [16]. That's a theme Cain picks up in 2011 suggesting openness can be especially dangerous when using Facebook and Twitter [17]. Open sharing can negatively influence public perceptions when inaccurate or misleading comments are made.…”

Section: Social Media and Evidence-based Practice (Ebp)mentioning

confidence: 99%

Social media for health care managers: creating a workshop in collaboration with the UBC Centre for Health Care Management

Read¹,

Guistini²

2011

J Can Health Libr Assoc

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“…These occurrences suggest that some healthcare students exhibit poor judgment regarding their use of social media. 13 A study analyzing first-year pharmacy students revealed that these students believed the behaviors and attitudes their online profiles portrayed should not be used to determine their level of professionalism. 10,14 In spite of this, 13% of residency directors reported that they planned to use social media sites to assist in their decision making.…”

Section: Introductionmentioning

confidence: 99%

Graduating Pharmacy Students’ Perspectives on E-Professionalism and Social Media

Ness

Sheehan

Snyder

et al. 2013

American Journal of Pharmaceutical Education

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Objective. To determine the use patterns of social media among graduating pharmacy students, characterize students' views and opinions of professionalism on popular social media sites, and compare responses about social media behavior among students seeking different types of employment. Methods. All graduating pharmacy students (n5516) at Purdue University, The University of Findlay, Butler University, and Midwestern University were invited to complete a survey instrument during the fall semester of 2011. Results. Of 212 (41%) students who responded to the survey, 93% (194/209) had a social media profile. Seventy-four percent (120/162) of participants felt they should edit their social media profiles prior to applying for a job. Conclusions. Many graduating pharmacy students use social media; however, there appears to be a growing awareness of the importance of presenting a more professional image online as they near graduation and begin seeking employment as pharmacists.

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Social media in health care: The case for organizational policy and employee education

Cited by 75 publications

References 13 publications

Social media and physicians: Exploring the benefits and challenges

Social media and physicians: Exploring the benefits and challenges

Social media for health care managers: creating a workshop in collaboration with the UBC Centre for Health Care Management

Graduating Pharmacy Students’ Perspectives on E-Professionalism and Social Media

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