Social Media in Higher Education

Academic Relational Civility as a Key Resource for Sustaining Well-Being

“…As university students, they have the potential to join with other students to produce social transformation, locally and globally, with the Civil Rights and Black Lives matter movements in the United States, apartheid divestment in South Africa, the Velvet revolution in Prague, and student uprising in Iran and Bejing representing just a few examples [51]. With the speed and vast reach of social media today, student voice can now exert a rapid and broad impact characterized by both civility and incivility [52,53].…”

Social Media as an Engagement Tool for Schools and Colleges of Pharmacy

“…[6][7][8] Additionally, college applicants are increasingly viewing the social media of their prospective schools and relying on information gathered via these networks to help inform their enrollment decisions. 6 A 2016 report found that half of all surveyed students were using social media for this purpose, and that about 80% took into account conversations with current students carried out through social media when making their final decisions.…”

“…[6][7][8] Additionally, college applicants are increasingly viewing the social media of their prospective schools and relying on information gathered via these networks to help inform their enrollment decisions. 6 A 2016 report found that half of all surveyed students were using social media for this purpose, and that about 80% took into account conversations with current students carried out through social media when making their final decisions. Despite the need for further studies that can provide empirical, quantitative data to describe the exact impact of social media on marketing and recruitment efforts, student engagement, retention rates, and alumni giving, the existing literature along with anecdotal evidence and data trends strongly suggest that institutional use of social media is a prudent and valuable investment for achieving success in these initiatives.…”

“…Despite the need for further studies that can provide empirical, quantitative data to describe the exact impact of social media on marketing and recruitment efforts, student engagement, retention rates, and alumni giving, the existing literature along with anecdotal evidence and data trends strongly suggest that institutional use of social media is a prudent and valuable investment for achieving success in these initiatives. [6][7][8] Given the ubiquitous nature of social media today, simply having an online presence is unremarkable in business, and on its own, likely has no bearing on marketing and student-related…”

“…Given their pervasive nature, ease of use, and familiarity among adults of every age group in modern society, social networking sites lend themselves well to the marketing efforts of both corporations and higher education institutions. [2][3][4][5][6][7][8] If higher education can be viewed as a competitive market in which institutions are constantly competing for students, utilizing social media in a similar way that commercial businesses do to reach and connect with key stakeholders makes sense as a marketing practice. 2 In a 2016 survey conducted by the Council for Advancement and Support of Education (CASE), almost 90% of the 1,100 respondents, including institutions of all types, agreed that social media is much more important in marketing strategy now compared to three years ago.…”