Social Media Influencer, Brand Awareness, and Purchase Decision Among Generation Z in Surabaya

Andreani, Fransisca; Gunawan, Leonardo; Haryono, Selden

doi:10.9744/jmk.23.1.18-26

Cited by 18 publications

(22 citation statements)

References 10 publications

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“…Due to this, increasing numbers of Muslims have turned toward dedicated halal influencers on social media for help in navigating the increasingly complex rules and processes surrounding contemporary halal practices (Rahim et al, 2021; Rohman & Ulinnuha, 2022). Previous studies have found that these social media influencers shape the choice of halal products by Muslims (Fitriyani, 2021; Gunawan et al, 2021) and that they play an important role in educating the public on halal issues (Rohman & Ulinnuha, 2022). Therefore, considering the substantial influence of family members, friends, and halal influencers in shaping Muslims’ decisions regarding food choices, we propose the following hypothesis:…”

Section: The Influence Of Presumed Media Influence Modelmentioning

confidence: 99%

Examining Muslims’ Opinions Toward Cultured Meat in Singapore: The Influence of Presumed Media Influence and Halal Consciousness

Ho,

Wijaya,

2024

Science Communication

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This study examines how halal consciousness acts as a precursor to the influence of presumed media influence model to explain Muslims’ views (i.e., attitudes and behavioral intentions) toward cultured meat. A survey of 658 Muslim Singaporeans found that halal consciousness positively correlated with Muslims’ attention to media messages on the benefits of cultured meat, which subsequently shaped their presumed attention to these messages by family members, friends, and social media influencers. Presumed attention from family members and social media influencers was positively associated with Muslims’ attitudes toward cultured meat and subsequently their consumption intentions. Theoretical and practical implications were discussed.

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Section: The Influence Of Presumed Media Influence Modelmentioning

confidence: 99%

Examining Muslims’ Opinions Toward Cultured Meat in Singapore: The Influence of Presumed Media Influence and Halal Consciousness

Ho,

Wijaya,

2024

Science Communication

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“…The inclination to purchase goods or services is likely to be higher when the customers find that the revenue is significantly higher than their sacrifice (Hasena & Sakapurnama, 2021). Furthermore, customers' choice of numerous alternatives to meet their needs can be categorized as purchasing decisions (Andreani et al, 2021). Also, when consumers decide to buy goods, then they will look for the details needed based on their experiences and the external surroundings (Choedon & Lee, 2020).…”

Section: Purchase Intentionmentioning

confidence: 99%

The Effect of Social Media Marketing Activities to Purchase Intention

Dayoh¹,

Ari²,

Agrippina³

2022

JUMMA

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Internet has evolved significantly from its establishment and it proceeds to do so. In addition, the Internet has become a part of people’s daily life. With the increasing number of internet users and various things that can be achieved through the internet, social media is also experiencing developments. This goes the same with marketing concept, where now the traditional marketing is shifted to modern marketing where now many companies use social media for marketing. This is known as social media marketing. Companies do this to enhance their consumer’s purchase intention and simply to promote their products. There are opportunities and new challenges for companies striving to boost their customers' buying intention through social media marketing. Moreover, there must be many aspects that may influence consumer’s purchase intention, precisely Surabaya consumers. Thus, this research is intended to analyze and explore the effect of Social Media Marketing Activities to Purchase Intention with the mediation of Value Equity and Social Brand Engagement of Skincare Somethinc in Surabaya. The data collected from Google Form, hence, there are 222 qualified respondents who live in Surabaya. In addition, the sampling method for this research is purposive sampling and the collected data is analyzed through Structural Equation Modelling (SEM) with SmartPLS 3.0 as the tool.

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“…Influencers are social media users who have many followers and can influence many people. Influencers open up opportunities to work with companies in promoting marketed product/service brands (Andreani, Gunawan, & Haryono, 2021). Hotel A uses influencers as a promotional medium for the company to maintain brand awareness and increase sales.…”

Section: Crisis Management Strategymentioning

confidence: 99%

The Role Of Hotel Public Relations In Crisis Management During The Covid-19 Pandemic

Susilo

Prayudi

2022

JURKOM

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The hotel industry has felt the impact of the COVID-19 pandemic. The social restriction policy implemented by the government to prevent the transmission of the virus has made mobility levels decline, and hotel occupancy rates have drastically decreased. This pandemic has created severe crisis management. This research was conducted at two five-star hotels in Yogyakarta to determine how public relations practices deal with crisis management. One hotel is a local brand, and the other is included in an international hotel chain. The novelty of this research is in the nature of the crisis, which does not have a pre-crisis stage. The research was conducted with qualitative research methods and using a subjective approach. The data was dug in depth from hotel management, employees, and customers. When the research was conducted, the crisis had not yet ended, so the researcher focused on efforts to overcome the crisis and had not yet arrived at the post-crisis condition. The results showed that there was a shock from the management over the impact of the pandemic. Therefore, these two hotels need time to overcome the crisis in different timescales. Further, the leadership began to take the necessary strategic steps: forming a crisis management team, working with professional consultants (for international chain hotels), preparing crisis management plans, identifying laws or government regulations regarding Covid-19, and taking action. At the same time, marketing and public relations are spearheading in improving marketing and maintaining the brand during times of crisis. However, the hotel is still faced with the aspect of occupancy amid low supply. Meanwhile, public relations maintain a brand image as a form of investment that can be reaped when the crisis is over.

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Social Media Influencer, Brand Awareness, and Purchase Decision Among Generation Z in Surabaya

Cited by 18 publications

References 10 publications

Examining Muslims’ Opinions Toward Cultured Meat in Singapore: The Influence of Presumed Media Influence and Halal Consciousness

Examining Muslims’ Opinions Toward Cultured Meat in Singapore: The Influence of Presumed Media Influence and Halal Consciousness

The Effect of Social Media Marketing Activities to Purchase Intention

The Role Of Hotel Public Relations In Crisis Management During The Covid-19 Pandemic

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