Social Media Influencer Research: An Bibliometric Analysis

Chang, Sun‐Yran; Wang, Chih‐Chien; Kuo, Chang‐Fu

doi:10.7903/ijecs.1975

Cited by 12 publications

(3 citation statements)

References 8 publications

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“…An internet celebrity, also known as a social media influencer (Chang et al , 2020), is an individual who creates content to influence consumers via social media platforms such as Facebook, YouTube, Instagram and Twitter (Freberg et al , 2011; Khamis et al , 2017). This research uses the term “internet celebrity” since it is a far broader concept with a longer history than the term “influencers” (Abidin, 2018).…”

Section: Literature Reviewmentioning

confidence: 99%

Consumer attitudes and purchase intentions towards internet celebrity self-brands: an integrated view of congruence, brand authenticity and internet celebrity involvement

Tseng

Wang

2023

JPBM

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Purpose Internet celebrities have become key resources for consumers making purchase decisions. An increasing number of internet celebrities have begun to exert their influence by creating self-branded products. This study aims to examine the antecedents of consumer attitudes and purchase intentions towards internet celebrity self-brands by integrating cognitive consistency theory, cue utilisation theory and the literature on brand authenticity and celebrity involvement. Design/methodology/approach Two sub-samples of different social media brand communities were collected via online surveys of consumers with experience purchasing targeted internet celebrity self-brands. Partial least squares structural equation modelling (PLS-SEM) was used to analyse the data. Findings The results of the two sub-samples provide convergent evidence that brand–consumer congruence, brand authenticity and internet celebrity involvement have positive correlations with consumer attitudes towards internet celebrity self-brands, which then positively correlate with purchase intentions in both psychological (Sub-sample 1) and social (Sub-sample 2) brand communities. Originality/value To the best of the authors’ knowledge, this research is the first to develop a comprehensive model of consumers’ attitudes towards internet celebrity self-brands, which predict purchase intentions. The model is empirically tested in different social media brand communities, and the convergent results show the power of the proposed model. Internet celebrity involvement is proposed as a key driver of brand attitudes, which has received little attention. We conceptualise internet celebrity involvement and develop a scale to measure it. Based on the findings, we propose strategies to improve the marketing effectiveness of internet celebrity self-brands.

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Section: Literature Reviewmentioning

confidence: 99%

Consumer attitudes and purchase intentions towards internet celebrity self-brands: an integrated view of congruence, brand authenticity and internet celebrity involvement

Tseng

Wang

2023

JPBM

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“…Influencer address as the individuals with large share of voice in the market with their online persona on social media (Instagram, Facebook, and etc), acquiring followers and engage with them with daily activity in terms of choices and behavior (Chang et al, 2020;Silva et al, 2020;Umami & Darma, 2021). Digital influencer seen as the most effective agents to increase product awareness and conversion in specific target market (Wang et al, 2020) through Twitter, Instagram, and Youtube (Silva et al, 2020).…”

Section: Influencermentioning

confidence: 99%

Do People Still Listen To Influencers For Buying Decision? Influencer Effect On Purchase Decision Mediated By Electronic Word Of Mouth

Jokhu,

Yuliana

2023

JIMB

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The proliferation of local skincare products has reach nationwide awareness. Practitioners have find an increasing attention to facilitating skincare consumer purchase decision exposures with influencer and word of mouth strategies. However, previous research on the impact of influencers on consumers' word of mouth is limited. This study aims to provide new insights into the drivers of customer purchase decisions on local skincare products. influencers and electronic word of mouth. The questionnaire spread to determine the appropriate influencers' effect. An online survey was held on to test the proposed model. Results indicate that influencers and word of mouth predict consumer purchase decisions. Word of mouth mediated the effect of influencers and consumer purchase decisions. This study sheds on a new path to the understanding of social media influencers through the lens of digital channels. Word of mouth is able to boost the effect of influencers on all social media channels.

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“…Based on assorted user generated content, social media encompass digital libraries (e.g., Wikipedia) [3], social networks (e.g., LinkedIn, Facebook) [4], e-commerce platforms (e.g., Amazon) [5], travel reviews (e.g., Trip Advisor) [6] microblogs (e.g., Twitter) [7], entertainment services (e.g., MovieLens, YouTube) [8], as well as forums (e.g., Stack Overflow, Yahoo!) containing discussions, questions, and answers [9], [10].…”

Section: Introductionmentioning

confidence: 99%

Social Media Recommender Systems (SMRS): A Bibliometric Analysis Study 2000–2021

et al. 2022

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The increasing popularity of social media resources such as blogs, bookmarks, chatrooms, forums and video portals in recent years has attracted diverse users. Following the rise of the Internet, online content has become overloaded, prompting the introduction of recommender systems on social media. As a result, research on the dynamic growth of recommender systems in social media has gained significant traction since the year 2000. Social media recommender systems (SMRS) utilize multiple recommendation fields such as item, user, location, tag, event, tour and game in searching for preferred recommended information. Thus, young research fellows, academic scholars and practitioners must understand the need for SMRS to be complemented with recommendation fields. This requirement underlines the significance of a bibliometric analysis that focuses on social media based on existing publications. Hence, using the Web of Science (WoS) database, this study aimed to gather statistical information on SMRS to help researchers acquire an extensive understanding of such systems. The analysis was conducted by identifying SMRS-related publications and scientometric indicators to assess the growth rate, including the relative growth rate (RGR), doubling time (DT) and the field-normalized citation score (NCSf)-for citation analysis. Overall, this bibliometric study provides relevant measures for comparing and improving the citation rate of publications for new researchers.

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Social Media Influencer Research: An Bibliometric Analysis

Cited by 12 publications

References 8 publications

Consumer attitudes and purchase intentions towards internet celebrity self-brands: an integrated view of congruence, brand authenticity and internet celebrity involvement

Consumer attitudes and purchase intentions towards internet celebrity self-brands: an integrated view of congruence, brand authenticity and internet celebrity involvement

Do People Still Listen To Influencers For Buying Decision? Influencer Effect On Purchase Decision Mediated By Electronic Word Of Mouth

Social Media Recommender Systems (SMRS): A Bibliometric Analysis Study 2000–2021

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