Social media? It's serious! Understanding the dark side of social media

Antecedents, consequences, and reducers of perceived risk in social media: A systematic literature review and directions for further research

“…Lim () first time introduced defamation, the accuracy of the information, blurring of professional boundaries, employee productivity, and litigation as potential social media risk which can be used to damage others' professional repute on social media (Demek et al, ). Similarly, reputation risk is also related to fame, repute or standing of a person online (Baccarella et al, ). Risk of user online victimization includes cyber fraud, stalking, and harassment.…”

“…Coinnovation risk is another new risk facet. It is defined as “an individual actor's perception of potential loss when contributing to coinnovation.” Intellectual property rights (IPR) risk, a form of coinnovation risk, is getting popular in the context of social media (Abhari et al, ; Baccarella et al, ). Mental intangibility is also conceptualized as consumer risk because of the intangible nature of online services (Li, Wang, Lin, & Hajli, ).…”

“…Such kind of information‐sharing created momentum in business and marketing activities (Wang & Chang, ). Majority of the largest 500 US and 50% of EU companies have their accounts on OSNs (like Facebook, LinkedIn, Twitter and YouTube) to interact with their customers (Baccarella, Wagner, Kietzmann, & McCarthy, ; Demek, Raschke, Janvrin, & Dilla, ). Moreover, users of OSNs are increasing worldwide (reach 2.95 billion by 2020).…”

“…Moreover, users of OSNs are increasing worldwide (reach 2.95 billion by 2020). On average users spend more than 2 hours of their time on OSNs daily (Baccarella et al, ; Barcelos, Dantas, & Senecal, ). This penetration of social media in business has resulted in the phenomenon of social commerce (SC).…”

“…Despite bright sides, OSNs emerged as a mixed blessing. The dark side of social media affected not only individuals but also the overall social fabric (Baccarella et al, ). Major concerns of social media users are entrenched in online risk perceptions (James, Wallace, Warkentin, Kim, & Collignon, ).…”