2023
DOI: 10.11114/smc.v11i3.5980
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Social Media Marketing during COVID-19: Behaviors of Jordanian Users

Abstract: Social media marketing is an important concept and influences the behavior of individuals and the change of their habits, based on evidence and marketing campaigns that target people to raise awareness and improve the course of their behavior for the better. This study aims to demonstrate the impact of social media marketing on the behavior of Jordanian citizens in light of the events of the spread of the Corona virus, and that by relying on a study and comparison of previous scientific studies that showed tha… Show more

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Cited by 26 publications
(2 citation statements)
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“…The respondents also addressed and agreed with their organizations' preferences for new media platforms as providing effective, direct, and efficient communication opportunities. These services, as they indicated, are widely accompanied by ease of access and useful outcomes that further accelerate new media adoption among their organizations (Alghizzawi et al, 2023).…”
Section: Discussionmentioning
confidence: 99%
“…The respondents also addressed and agreed with their organizations' preferences for new media platforms as providing effective, direct, and efficient communication opportunities. These services, as they indicated, are widely accompanied by ease of access and useful outcomes that further accelerate new media adoption among their organizations (Alghizzawi et al, 2023).…”
Section: Discussionmentioning
confidence: 99%
“…Also Bahaddad, AlGhamdi, and Houghton (2012), defined e-mall as a digital interaction between consumers and retailers. social media networks as a personal sites as far as Facebook, Twitter, YouTube, LinkedIn, and Instegram were used by marketers to interact with a big number of social media followers (Alghizzawi and Habes 2020). Moreover (Zoubi and Mohammad Al-Harazneh 2019), defined social media networks which aim to communicate and provide potentioal customers by products information to influence thier attention, interest, desire and their buying decisions.…”
Section: Electronic Sales Channelesmentioning
confidence: 99%