Social Media Marketing Strategies In The Global Halal Industry

Abstract

The global halal market has evolved tremendously over the years owing to increased demand for their goods, technology, and use of digital mediums. The current research has been conducted to evaluate the impact of social media strategies across the global halal industry. For this purpose, qualitative data collection via secondary research through systematic review via Prisma analysis has been undertaken. The research findings highlight the importance of social media marketing strategies in increasing customer engagement, competencies, growth, and competitive advantage. It also speaks of challenges of such strategies which need to be overcome for ensuring sustainable business operations.

Halal Lifestyle Entrepreneurship: Concept, Practice, Prospects and Challenges

“…Consistent with the principles of lifestyle entrepreneurship, halal lifestyle entrepreneurs prioritise flexibility and appreciate the ability to plan their work around personal lives and religious obligations. Leveraging digital platforms , these entrepreneurs effectively manage their businesses and reach their target audience, enabling them to work remotely and at their convenience (Zamrudi & Il-Hyun, 2022).…”

“…A fast-growing Muslim population drives the global halal industry, the rise of e-commerce and connectivity, and the increasing awareness and demand for halal, food security, and assurance (DinarStandard, 2022;International Trade Centre, 2015). The rise of digital technology and social media connectivity has provided entrepreneurs in this niche with unprecedented opportunities to reach a global audience and tailor their offerings to specific consumer needs (Zamrudi & Il-Hyun, 2022). The expansion of the halal industry presents opportunities for entrepreneurs in various industries, such as lifestyle, tourism, finance, and food and beverages (DinarStandard, 2022), among others.…”

“…While rapid technological advancements provide opportunities but require entrepreneurs to update their skills and strategies to remain competitive constantly Zamrudi & Il-Hyun, 2022). Finally, halal lifestyle entrepreneurs would face standard entrepreneurial challenges such as maintaining a work-life balance (Dominici et al, 2019), navigating income streams (Jones et al, 2020), managing multiple responsibilities (Antunes et al, 2023), and overcoming social stigma or scepticism surrounding their nontraditional business approaches (Ratten, 2021).…”

Understanding Through the Click: How Social Media Guides or Misleads the Issue of Halal Products

“…The rise and ubiquity of social media can facilitate the dissemination of Halal information, yet concurrently, social media also significantly influences the provision of both accurate guidance and potentially misleading information regarding Halal products, highlighting the crucial importance of examining the impact of social media in Halal studies through comprehensive research discussions. Unfortunately, most halal studies in the present study profoundly discuss the social media issue from the relationship between marketing, branding, and customer perspective (such as Shah et al (2020), Ariffin et al (2021), andZamrudi andIl-Hyun (2022)). Whereas from the spread of information in social media, prior studies (i.e., Khasanah (2020), Pozlan et al (2023)) focusing to discuss the positive and negative things on it separately-which make the discussion for both the positive impact of social media that leads into guidance and the negative impact that make a mislead, have not discussed through a helicopter view of it.…”

Creating Sustainable Content by Integrating Cultural Heritage on Instagram

“…The social media platforms provide retailers with easier access and opportunities to generate brand equity. Social media feeds provide news and updates almost instantly that they have become the center of millennial social life (Zamrudi & Il-Hyun, 2018). This has been especially beneficial for Indonesian consumers who have been utilizing the growth in social media usage, to establish brand identity and awareness to their valuable customers.…”