2017
DOI: 10.1002/cpe.4098
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Social media marketing through time‐aware collaborative filtering

Abstract: SummarySocial media is assuming a crucial role in purchasing decisions, and most companies are using social media for marketing. Making sense of the unstructured information content shared by users along the time is an emerging challenge. We advise that the dynamic nature with which trends and user's interests evolve along the timeline requires the revising of well-assessed methods to address, for instance, recommendation provisioning, information retrieval, and so on. ie, Twitter. 6 In particular, we advise t… Show more

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Cited by 17 publications
(9 citation statements)
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“…Fig. 7 is a Recall-Precision Graph according to the number of prediction places (3,5,7,9). According to the average result of comparison with the conventional method, performance is improved, as shown in Table 6.…”
Section: Methodsmentioning
confidence: 97%
See 2 more Smart Citations
“…Fig. 7 is a Recall-Precision Graph according to the number of prediction places (3,5,7,9). According to the average result of comparison with the conventional method, performance is improved, as shown in Table 6.…”
Section: Methodsmentioning
confidence: 97%
“…Precision is the percentage of the restaurant that the user actually visited among the predicted restaurants, as shown in equation (6). Recall is the percentage of the restaurant that the predicted restaurant among the restaurants which is user actually visited, as shown in equation (7). F-measure is calculated as equation (8) with Precision and Recall.…”
Section: Methodsmentioning
confidence: 99%
See 1 more Smart Citation
“…For instance, Maioetal et al [33] promoted that the timeaware collaborative filtering can be adopted to evaluate what the users might hold interest on when they browse through Twitter. Text analysis service is adopted in this approach to annotate the content of Tweets semantically to track the notions based on the frequencies of being posted and forwarded along the time.…”
Section: Related Workmentioning
confidence: 99%
“…De Maio et al in the first paper “ Social Media Marketing through Time‐Aware Collaborative Filtering ,” define a time‐aware collaborative filtering for estimating users' interest along the time in Twitter. Their approach uses text analysis services to semantically annotate tweets' content and to track concepts considering post frequencies along the time.…”
mentioning
confidence: 99%