Social Media Preferences, Interrelations Between the Social Media Characteristics and Culture: A View of Arab Nations

Milla, Asli Cazorla; Mataruna-Dos-Santos, Leonardo José

doi:10.5539/ass.v15n6p71

Cited by 13 publications

(7 citation statements)

References 7 publications

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“…Media can be a double-edged sword that can have both positive and negative effects. The social media channels are critical to promoting a positive image to attract customers and educate the people (39)(40)(41)(42)(43). Since media can positively or negatively affect tourists' perceptions of a destination, mega-event organizers must develop strategies nurturing, managing, and optimizing media channels to enforce the positive influence on tourists' perceptions of a destination (39,44,45).…”

Section: Discussionmentioning

confidence: 99%

The Intentions of International Tourists to Attend the 2016 Rio Summer Olympic and Paralympic Games: A Study of the Image of Rio de Janeiro and Brazil

Mataruna-Dos-Santos¹

2020

Ann Appl Sport Sci

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Background. This paper investigates how hosting a mega sports event such as the 2016 Rio Games -Olympic and Paralympic influence the Rio de Janeiro and Brazil image' like popular destinations among tourists. Objectives. The following hypotheses guided our research to identify the more positive image of Brazil as a tourism destination. Methods. A mixed research design combining both qualitative and quantitative approaches was used. Participants were recruited at the Technische Universität München and in the city center of Munich, Germany. The two dimensions (cognitive and affective) of the tourism destination image were considered to elaborate a questionnaire survey, which mixes both qualitative and quantitative methods. Results. The significant factors influencing the intentions of a person to attend the Games in Brazil are the positive portrayed image of the country and their sport interest. According to the multiple regression conducted, the only variables, which have influenced people's intention to go to Brazil for the Olympics, were the image of the country as a tourism destination (β = 0.404, p < 0.05) and sports interests (β = 0.259, p < 0.05). The same influence of these variables was observed when the independent variable is the intention to go for the Paralympics: an image of Brazil as a tourism destination (β = 0.377, p < 0.05) and sports interest (β = 0.205, p < 0.05) have influenced respondent's intention. Conclusions. Furthermore, the study revealed the hosting of the Olympic Games had a more considerable influence on a person's intentions to visit the country than the hosting of Paralympic Games. It was also observed that the media played a significant aspect in the construction of an opinion on a tourism route. Also, a semantic analysis presented a different image' of the country, even when the intention to attend the Olympics was low.

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Section: Discussionmentioning

confidence: 99%

The Intentions of International Tourists to Attend the 2016 Rio Summer Olympic and Paralympic Games: A Study of the Image of Rio de Janeiro and Brazil

Mataruna-Dos-Santos¹

2020

Ann Appl Sport Sci

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“…It will help to create content that engages customers and leads to conversions for better ROI over the long term", (7) Forming content in social media is not limited to only journalists, reporters and organizations small or big and public or private. Anybody with an average computer knowledge, can share his ideas, experience, picture, video and everything he creates with others (8). The power of usergenerated content has been proven to be one of the most powerful and engaging tools in marketing (9).…”

Section: Literature Review Social Media Marketing and Engagementmentioning

confidence: 99%

Content Strategy and Fan Engagement in Social Media The Case of PyeongChang Winter Olympic And Paralympic Games

Milla¹,

Mataruna-Dos-Santos²,

Helú³

2020

Ann Appl Sport Sci

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Background. This paper investigates the pillars of content strategy and fan engagement in social networks during 2018 PyeongChang Winter Olympics and Paralympics. Objectives. The purpose of this paper is to seek reasons behind the differences in fan engagement in social media channels of PyeongChang Winter Olympics and Paralympics. Methods. Facebook and YouTube channels are used to analyze engagement and growth. Subsequent effects of fans engagement with different social media content have also been analyzed in the study. Data were collected using the Social Bakers Suite platform for the period of fifteen days of the Winter Paralympics. For the purpose of analysis 3 platforms have been used for 25 different analysis. From 25, the most significant analysis was presented in the findings. Content and sentiment analysis is used as a main research methodology. Results. The findings of this paper showed that the fans are more engaged with the contents of the Paralympic channel even though the number of followers were almost as half as the Olympics channel. The contents that were generated through marketers/organizer did not perform as well as user/fan generated content. Conclusion. This study will add to the body of academic practitioner research on social media content creation and will provide an opening for marketers to leverage social media networks for marketing communications. This cross-channel study of the Olympics and Paralympic channels found positive effects on content consumption and in the promotion of fan engagement.

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“…Such perspectives provide the company greater innovation and continuous development, which will bring more benefits to the whole society. [5,6] highlight the importance for the company to create value which combines the development of society with the economic development [7,8,9]. To create this value, management should understand and implement new strategies.…”

Section: Sustainable Business Conceptmentioning

confidence: 99%

“…As, innovative technologies can solve the problem of efficient use of resources only partly; to achieve a sustainable society basic change in everybody's behavior and particularly change in values, attitudes, beliefs are required [7,17]. According to Kassel,[18] "a sustainability mindset is intended to help individuals analyze complex management challenges and generate truly innovative solutions".…”

Section: Sustainable Mindsetmentioning

confidence: 99%

Challenges Companies Encounter When Delivering Sustainable Solutions: Research Conducted in the United Arab Emirates

Seretny¹,

A²,

Azeem³

et al. 2019

Preprint

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The purpose of this article is to draw attention to the challenges faced by business organizations implementing sustainable solutions in the United Arab Emirates (UAE) and the wider Gulf Coast Countries (GCC) region. To this end, our study examines an academic theory supporting the implementation of responsible solutions to the market. Ultimately, the authors hope to inspire the reader to consider what he or she can do to ameliorate the existing challenges encountered by sustainable businesses. The analysis presented in this article implies that in recent markets, the implementation of the sustainability theory is essential for further development. The research project contributes to the increase of knowledge about corporate and organizational challenges related to running a responsible business, as well as challenges related to the application of environmental, social and economic aspects of sustainable business practices. The research is currently limited to conceptual analysis, literature review and a survey conducted during the Sustainability Week 2019 in Abu Dhabi, United Arab Emirates. Nevertheless, this is the first stage of the research project conducted by the research team in cooperation with enterprises that implement responsible solutions in many global markets, and in UAE market. The scope of the first stage of the study was limited to the analysis of data clarifying the concept of the model specified in the research. To prove the validity of the model it will be implemented and tested in cooperation with organizations participating in the research.

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Social Media Preferences, Interrelations Between the Social Media Characteristics and Culture: A View of Arab Nations

Cited by 13 publications

References 7 publications

The Intentions of International Tourists to Attend the 2016 Rio Summer Olympic and Paralympic Games: A Study of the Image of Rio de Janeiro and Brazil

The Intentions of International Tourists to Attend the 2016 Rio Summer Olympic and Paralympic Games: A Study of the Image of Rio de Janeiro and Brazil

Content Strategy and Fan Engagement in Social Media The Case of PyeongChang Winter Olympic And Paralympic Games

Challenges Companies Encounter When Delivering Sustainable Solutions: Research Conducted in the United Arab Emirates

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