Social media promotion effect on product purchase decisions through word of mouth marketing

Wursan, Wursan; Rinandiyana, Lucky Radi; Badriatin, Tine

doi:10.21744/lingcure.v5ns1.1466

Cited by 8 publications

(7 citation statements)

References 10 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…This cannot be separated from using the right promotional media so that it has a good impact and is right on target. The presence of various social media supported by the power of the internet can make it easier to do promotions (Wursan et al, 2021). Promotion through online media can be done using Facebook, Instagram, WhatsApp, YouTube, Twitter, blogs, etc.…”

Section: Sub Discussionmentioning

confidence: 99%

“Senggol Bestie” as Media Promotion Among Muhammadiyah Universities

Fadillah

Farihanto

Setiawan

2022

JKM

View full text Add to dashboard Cite

This paper aims to discuss the emergence of the phenomenon of mutual flexing carried out by Muhammadiyah universities on TikTok social media. So far, every business entity that carries out promotions for its agency tends to avoid offending other agencies and only focuses on discussing the advantages of its products, even if it has to touch other institutions. This has never been done openly. This research was conducted using a qualitative approach with phenomenological analysis. The author collected data with participant observation to find out the participants’ essential phenomena in their life experiences. In this case, the author managed the content of official social media creators of Muhammadiyah Universities who created TikTok publication content. Then based on the data obtained from the resource persons, the author draws a research conclusion. The conclusion of this study shows that flexing activities carried out by content creators of Muhammadiyah Universities have the potential to become a new form of publication style that has never existed before among universities.

show abstract

Section: Sub Discussionmentioning

confidence: 99%

“Senggol Bestie” as Media Promotion Among Muhammadiyah Universities

Fadillah

Farihanto

Setiawan

2022

JKM

View full text Add to dashboard Cite

show abstract

“…Due to the pandemic, social media was the best tool they could use to interact with their clients, and the power of word-of-mouth also played a role with the same aims. According to Wursan et al (2021), the decision to purchase a green product is positively influenced by word-ofmouth, which also has a significant impact on business performance. Due to the pandemic, the finding showed that there have been adjustments made to price strategy, production planning, promotion, and packaging that realign the value delivered to customers (Toha et al, 2020).…”

Section: The Implementation Of Eco-marketing Innovation Within the Or...mentioning

confidence: 99%

Determinants of eco-innovation capabilities adapted by Malaysian SMEs during the COVID-19 pandemic

2023

KJSS

View full text Add to dashboard Cite

Today's businesses must deal with difficult economic circumstances, including fallout from the COVID-19 pandemic. This has had a direct influence on Malaysia's manufacturing industries because all economic activity was interrupted for a considerable period. Implementing eco-innovation capabilities is viewed as one of the key approaches that firms can decide to adapt in order to sustain their local and global competition during this unexpected pandemic. In this study, we examine the potential significant eco-innovation capabilities that manufacturing companies implemented during the pandemic. This study applies the qualitative method by interviewing four top-level managers of small and medium-sized enterprises (SMEs) in Malaysia. The essential components of eco-innovation capabilities represented in this study are product, process, organisation, marketing, and technology. The results demonstrate that the majority of SMEs in Malaysia were able to employ core eco-innovation capabilities for their operations during the pandemic. However, for various reasons, a minority of SMEs were unable to implement any of the capabilities in their daily operations. This study has important implications for policies, government institutions, and manufacturer business managers in terms of developing an effective innovation platform upon which manufacturing businesses can rely to increase their business potential and performance in the coming years and beyond.

show abstract

“…Social media can promote an item quickly. People are more likely to buy an item when they are frequently immersed in the environment rendered by social media [9,10]. Social media affects people's daily lives.…”

Section: The Impact Of Social Media On People's Livesmentioning

confidence: 99%

Social Media Promotion on Foreigner’s Love of Bing Dwen Dwen: A Case Study of Olympic Winter Games Beijing 2022 Mascot Marketing Success

Zhang¹

2022

Proceedings of the 2022 3rd International Conference on Language, Art and Cultural Exchange（ICLACE 2022)

View full text Add to dashboard Cite

Bing Dwen Dwen is the mascot of the Olympic Winter Games Beijing 2022. It is a product based on the panda and adds the characteristics of the Winter Olympics. It was very popular that there were out of stock so some people feel so said because they did not have Bing Dwen Dwen. During Beijing Olympics, a Japanese journalist who is very fond of Bing Dwen Dwen appeared on social media. His name is つじおかぎどう. Chinese net friends though called him YI Dwen Dwen to express his love for Bing Dwen Dwen. His figure always wears badges about Bing Dwen Dwen and is always willing to be showing his badges about Bing Dwen Dwen when cameras caught him. By taking the media environment of Bing Dwen Dwen's sales success as an example, it is argued in this article that the whole media promotion with so many accounts sharing a video about how he was fond of Bing Dwen Dwen on social media is the key for the mascot popularity. Besides, he introduced Bing Dwen Dwen on his country's TV station. His behavior caused a lively discussion among the general public. Many people were infected by his fondness for Bing Dwen Dwen. More people want to buy Bing Dwen Dwen because of him. This mechanism of culture and media content exchanges makes an impact on Bing Dwen Dwen's sales and marketing success. During the Olympic Winter Games Beijing 2022 there was a widespread failure to buy Bing Dwen Dwen. Many people wanted to buy Bing Dwen Dwen but have not been able to do so due to lack of stock.

show abstract

Social media promotion effect on product purchase decisions through word of mouth marketing

Cited by 8 publications

References 10 publications

“Senggol Bestie” as Media Promotion Among Muhammadiyah Universities

“Senggol Bestie” as Media Promotion Among Muhammadiyah Universities

Determinants of eco-innovation capabilities adapted by Malaysian SMEs during the COVID-19 pandemic

Social Media Promotion on Foreigner’s Love of Bing Dwen Dwen: A Case Study of Olympic Winter Games Beijing 2022 Mascot Marketing Success

Contact Info

Product

Resources

About