Social media research trends in tourism city context

Abstract

Purpose The COVID-19 pandemic has a massive impact on people’s lives, the wealth of nations, tourism cities, economic and social media. The outbreak of the COVID-19 pandemic has led to challenges and innovations to deal with multiple direct and indirect impacts. This research aims to explore the development of social media research in the tourism city context to highlight emerging research themes, methodological approaches. Design/methodology/approach This study searched and filtered on the Scopus Web and Web of Science to collect databases and applied hybrid methods. The VOSviewer algorithm was used in the paper to generate maps from bibliographic and text data. Furthermore, a polynomial trend line was used to depict the data fluctuations of papers in the relationship between documents and years. Besides, other mathematical and statistical tools to measure the inter-relationships and impacts of social media publications within the tourism city research area, identify valuable insights and determine a framework for social media research trends. Findings The study outcomes expressed the development in social media research trends from 2005 to 2021 in the tourism city context of topics (social media, social networking (online)), methodology (sentiment analysis), publication outputs with most extensive collaborations and some other contents to form a framework of social media research trends in tourism cities. Research limitations/implications Research data is mainly from reviews of articles that may not account for all trends in reality. Practical implications This research is original that will apply to future social media researchers and institutions. Social implications Policy makers could base on the research trends to examine their future tourism development orientation. Originality/value This research assists social media scholars in understanding trends and themes in tourism city contexts that they could apply in their business area. Moreover, there is a desire to comprehend an overview of the related literature of social media science in tourism city contexts. The outcomes showed the limitations of lacking journals and volume of social media research. The results contribute to meaningful insights by having a more holistic understanding of social media through aggregated data sources.

Tourism and COVID-19 in China: recovery and resilience strategies of main Chinese tourism cities

“…For example, new technologies played a key role in the form of digital tours launched in many European cities, such as Naples and Kraków, for the enhancement of local cultural authenticity and reservation of heritage resources (Bosone, Nocca, & Fusco Girard, 2021; Kowalczyk-Aniol, Grochowicz, & Pawlusinski, 2021). These studies also stated that modern technologies would be able to accelerate the development of the contemporary tourism management and city branding in the pandemic scenario (Lu et al , 2021; Lu & Atadil, 2021; Ngo. T.T, Bui.…”

“…As the third wave of domestic pandemic occurred in September 2021, it would be of crucial importance to extend the research timespan and scope in investigating new policies, measures and tourism growths. Our research method, the content analysis in social media platforms, can be combined with analytical software to make it more systematic and precise (Ngo. T.T, Bui.…”

Mapping the landscape of tourism cities research: a bibliometric analysis of the International Journal of Tourism Cities

“…The papers in Path 4 (red), by authors such as Amore and Roy (2020), Yang, Li, and Hernández-Lara (2022) and Trinh Ngo, Phuong Bui, Dung Pham, Tram Mai, and Luan Bui (2022), concentrate on the social and cultural aspects of urban tourism. The papers on this path discuss how urban touristscapes and foodscapes coexist in cities.…”

Unveiling the tourist’s social media cycle: use of social media during travel decision-making

“…The literature on social media in tourism suggests that tourists use social media across three phases based on their travel journey, i.e. pre-travel, during travel and post-travel (Phuong et al, 2022;Chan et al, 2022;de Souza and Machado, 2017;Cox et al, 2009;Fotis et al, 2012;Leung et al, 2013;MacKay and Vogt, 2012). And so, it is believed that this use of social media is done by tourists not just for planning, but in real time while travelling and even after returning home (Arıca and Corbaci, 2020;Chan et al, 2022).…”

“…Especially with negligible studies aiming at Indian tourist behaviour, India serves a fresh new geographical area that can potentially provide interesting insights. Also, major researches conducted in this area are either studied as research trend analysis (Trinh Ngo et al, 2022;Leung et al, 2013) or are qualitative in nature (Liu et al, 2020;Moro and Rita, 2018). Among the few quantitative studies conducted, first-generation statistical techniques such as correlation, frequency analysis or linear regression have been used (such as Osei and Abenyin, 2016;Fotis et al, 2011;Jacobsen and Munar, 2012;Ana and Istudor, 2019;Öz, 2015;de Souza and Machado, 2017) which seem inadequate to tap the complexity of the relationships presently studied.…”