Social Media, Social Comment and the Moralising Media-Scape

Carey, Lindsey; Irwin, Mary; Yule, Jennifer A.

doi:10.1108/978-1-83909-554-220211006

Cited by 2 publications

(15 citation statements)

References 24 publications

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“…In total, 11 articles were found to be relevant to the research question. 16,[22][23][24][25][26][27][28][29][30][31] Nine were research studies from scientific databases. 16,[22][23][24][25][26][27][28][29][30][31] Four of these centred on blogs, 23,24,28,30 ((title:"social media") OR (abstract:"social media") OR (title:"influencer") OR (abstract:"influencer")) AND ((title:"nutrition*") OR (abstract:"nutrition*") OR (title:"diet*") OR (abstract:"diet*")) AND ((title:"educate") OR (title:"education") OR (title:"influence*") OR (title:"campaign*") OR (title:"program*") OR (title:"promot*") OR (title:"engag*") OR (title:"strateg*") OR (title:"communicat*") OR abstract:"educate" OR (abstract:"education") OR (abstract:"influence*") OR (abstract:"campaign*") OR (abstract:"program*") OR (abstract:"promot*") OR (abstract:"engag*") OR (abstract:"strateg*") OR (abstract:"communicat*"))…”

Section: Characteristics Of Sources Of Evidencementioning

confidence: 99%

“…29 Carey et al 16 reports on food bloggers overwhelmingly conforming to Western standards of beauty-being young, thin and light skinned. 16…”

Section: Theme 3: An Attractive Individualmentioning

confidence: 99%

“…SMI detailing personal experiences is highlighted in six sources. 16,23,[27][28][29][30] In various blogs, Mete et al 28 found that SMI were using statements such as: "… I'm passionate about healthy eating …" and "I've personally watched…" The second subtheme is SMI are creating a sense of community with followers. This is done by engaging with followers through the comment sections or encouraging followers to engage with community hashtags.…”

Section: Theme 4: Language Featuresmentioning

confidence: 99%

“…14 In Social Media, Social Comment and the Moralising Media-Scape by Carey et al, 16 it is suggested that followers of SMI are drawn to promotion of restrictive diets due to their simplicity and desirability of curated rules which makes adherence to the diet plan appear achievable. Carey et al 16 alludes to the idea that people believe they are making healthier choices by following such diets, but are often unaware of potential nutritional risks. Adherence to dietary change can also appear more manageable with the provision of practical implementation strategies and advice provided by the SMI, which was the second sub-theme identified.…”

Section: Recipe Content Posts Containing Advertising Motivational Con...mentioning

confidence: 99%

“…SMI have been able to translate their nutrition messages into commercial successes through business ventures such as cookbooks and mobile phone Apps. 16 Those SMI with 10 000-100 000 followers on a single platform are considered "micro-influencers" and are noted as having high levels of trust with audiences compared to mega influencers that have over 1 million followers. 10 SMI may provide exemplars of different strategies to communicate nutrition information which can be used to inform implementation strategies for communicating evidence-based nutrition and food information to the public.…”

Section: Introductionmentioning

confidence: 99%

See 4 more Smart Citations

Communication of nutrition information by influencers on social media: A scoping review

Rogers

Wilkinson

Truby

et al. 2022

Health Prom J of Aust

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Issue addressed: Although government promoted public health, social media and media campaigns have communicated nutrition information, the Australian population remains chronic under-consumers of fruit and vegetables and overconsumers of ultra-processed foods. This scoping review aimed to determine how social media influencers (SMI) communicate nutrition information and the factors that influence the popularity of messages. Identified factors could inform how governments may utilise social media to impact positively on food choices.Methods: Nine databases were searched in the past 5 years (2016-2021). After relevant sources were identified, entire texts of the grey literature and the "Results" sections of the academic literature were coded. Using Microsoft Word, each key feature of the relevant text was highlighted, and the relevant code was recorded. Inductive coding was utilised where codes were created based on the text itself. These codes were then sorted iteratively into relevant themes and subthemes.Results: Eleven studies were included. From these sources, five themes were identified. These were, (i) promoting dietary change, (ii) certain modes/styles of content delivery, (iii) an attractive individual, (iv) language features and (v) appearing connected to the audience. Conclusion:SMI are selective in their content and communication techniques to ensure their nutrition messages are popular with social media users. These methods exhibited by SMI could inform strategies to build trust in government messages about food and nutrition.

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