“Social media technologies: a waste of time or a good way to learn and improve technological competences?”

Abstract

Purpose The purpose of this study is to deepen understanding of the effects of using social media technologies to acquire technological knowledge and organizational learning competences, of technological knowledge competences on organizational learning and finally of organizational learning on organizational performance. Design/methodology/approach The study was performed by analyzing data from a sample of 197 technology firms located in Spain. The hypotheses were tested using a structural equations model with the program LISREL 8.80. Findings This study’s conceptual framework is grounded in complexity theory – along with dynamic capabilities theory, which complements the resource-based view. The study contributes to the literature by proposing a model that reflects empirically how business ecosystems that use social media technologies enable the development of interorganizational and social collaboration networks that encourage learning and development of technological knowledge competences. Research limitations/implications It would be interesting for future studies to consider other elements to conceptualize and measure social media technologies, including (among others) significance of the various tools used and strategic integration. The model might also analyze other sectors and another combination of variables. Practical implications The results of this study have several managerial implications: developing social media technologies and interorganizational social collaboration networks not only enables the organizational learning process but also encourages technological knowledge competences. Through innovation processes, use of social media technologies also contributes to strengthening companies’ strategic positioning, which ultimately helps to improve firms’ organizational performance. Social implications Since social media technologies drive information systems in contemporary society (because they enable interaction with numerous agents), the authors highlight the use of complexity theory to develop a conceptual framework. Originality/value The study also deepens understanding of the connections by which new experiential learning contributes to the generation of coevolutionary adaptive business ecosystems and digital strategies that enable development of interorganizational and social collaborative networks through technological knowledge competences. Only after examining the impact of social media technologies on organizational performance in prior literature, did the authors underscore that both quantity and frequency of social media technology use are positively related to improvement in knowledge processes that lead to employees’ creation and acquisition of new metaknowledge.

Dynamically adapting to the new normal: unpacking SMEs’ adoption of social media during COVID-19 outbreaks

“…As an example, researchers showed how social media such as Facebook could be used by SMEs to promote products or services and for daily transactions, as it is low cost and does not require high technological skills. Digital platforms can be adopted for both internal and external communication, as they represent a channel for interacting with customers and also for communications purposes between employees of the same company, for example, by fostering the development of interorganizational collaboration networks (Lardón-López et al , 2022).…”

The influence mechanism of source experience of the knowledge on the knowledge transfer performance: The role of political skill and knowledge barriers

“…Moreover, Hansen et al (1999) mentioned that knowledge is closely tied to the person who developed it and is shared mainly through direct person-to-person contacts. In this process, the human networks characterized by sharing and flexibility have a large impact on knowledge transfer ( Vãtãmãnescu et al, 2020 ; Lardón-López et al, 2022 ). As pointed out by Becerra et al (2008) , in a learning alliance, trust between partners has positive effect on the transfer of tacit knowledge.…”

Pengaruh Social Media Technologies Terhadap Innovative Work Behavior Karyawan Pada Perusahaan Telekomunikasi Jakarta

“…Semua orang mulai beralih menuju tren digital ini, mereka menemukan media baru untuk mengekspreksikan diri, membentuk opini, berbagi informasi atau sekedar mencari teman. Teknologi memberi kita sejumlah besar informasi dan sumber pengetahuan yang memungkinkan kita untuk belajar lebih baik dan lebih cepat, tetapi mereka juga membawa resiko "kelebihan kognitif yang menghabiskan sumber daya terbatas seperti bandwidth intelektual dan waktu yang tersedia" (Lardón-López et al, 2022) Social media technologies mengubah cara organisasi dan pengguna berinteraksi, agar tetap kompetitif. Perusahaan harus merespons dan beradaptasi dengan perkembangan produk baru serta kebutuhan dan permintaan pelanggan baru.…”

“…Perusahaan harus merespons dan beradaptasi dengan perkembangan produk baru serta kebutuhan dan permintaan pelanggan baru. Perusahaan merupakan organisasi bisnis dengan tujuan utamanya memperoleh keuntungan semaksimal mungkin dan siap untuk berkompetisi dengan perusahaan lain (Lardón-López et al, 2022). Pada era ini, semua sektor perusahaan bersaing di bidangnya masing-masing, termasuk dengan perusahaan telekomunikasi yang ada di Jakarta Semakin berkembangnya teknologi, semakin banyak berdiri perusahaan-perusahaan telekomunikasi yang sejenis, seperti pada perusahaan Telekomunikasi yang ada di Jakarta, Perusahaan Telekomunikasi merupakan perusahaan yang bergerak di bidang jasa layanan teknologi informasi dan komunikasi, serta jaringan telekomunikasi.…”

“…Literatur menyatakan bahwa "social media dapat memiliki pengaruh positif, meskipun tidak langsung, pada kualitas umum pengetahuan organisasi" Penggunaan Social Media Technologies dapat melibatkan inisiatif untuk akuisisi dan manajemen pengetahuan sebagai bagian dari gerakan strategisnya. Untuk mencapai tujuan ini, bagaimanapun, karyawan perusahaan harus belajar menggunakan dan mengelola pengetahuan ini untuk keuntungan organisasi untuk memastikan bahwa penggunaan SMTs mendorong pengembangan Laman Jurnal : https://jurnalnasional.ump.ac.id/index.php/MEDEK 25 pembelajaran di seluruh organisasi (Lardón-López et al, 2022)…”