Social media: the new tool in business education

Bandias, Susan; Gilding, Anthony

doi:10.1016/b978-1-84334-693-7.50007-6

Cited by 5 publications

(4 citation statements)

References 20 publications

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“…Conversely, students who are new to online learning environments require time to adapt. This experience challenge is also faced by instructors who may find it challenging to design and develop teaching methods for an online environment (Bandias & Gilding, 2012). Instructors encounter various challenges in organizing online learning, including personal, course, contextual, and technological challenges (Aldowah et al, 2018).…”

Section: Discussionmentioning

confidence: 99%

“…Online learning has shown significant growth, with improvements in bandwidth, interactive software, and instructor availability, although there is still ongoing debate about its use (Lancaster et al, 2017). This learning environment offers a unique educational domain in terms of interaction, participation, and collaboration (Bandias & Gilding, 2012). A study revealed that the main advantage of implementing online learning is the flexibility it provides for students to learn in various locations and at their own pace and (Luaran et al, 2014).…”

Section: Introductionmentioning

confidence: 99%

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Social Presence and Satisfaction in Online Learning between Indonesian and Malaysian Students

Putra

2024

lectura

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Online learning has become increasingly popular in the educational environment, particularly after the COVID-19 pandemic. This research aims to describe the social presence and satisfaction of students in online learning, as well as examine the relationship between social presence and student satisfaction. A cross-sectional online study was conducted, involving 508 Indonesian and Malaysian postgraduate students from August 5 to October 2, 2023. Participants completed the social presence and student satisfaction scale developed by Gunawardena and Zittle. Data analysis techniques included descriptive statistics, the Man-Whitney test, the Kruskal-Wallis test, and Spearman's Rank-Order Correlation using SPSS 26.00. The social presence and student satisfaction were categorized as good, as there were no items with scores below average. Univariate analysis indicated that the online learning experience and the quality of the network in the place of residence were determining factors for the differences between the variables, while other characteristics, including the country (Indonesia and Malaysia), showed no significant differences. Correlation analysis indicated a positive relationship between social presence and student satisfaction. This research has important implications for improving the quality of online learning. Universities should consider revising their curriculum to be more ICT-friendly, helping students become familiar with using the platform. Educational policies should also focus on training and developing educators to effectively implement online learning. Additionally, government support is crucial in realizing high-quality online learning.

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Section: Discussionmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

Social Presence and Satisfaction in Online Learning between Indonesian and Malaysian Students

Putra

2024

lectura

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“…the phenomenon of solving complex problems based on user experience, and not on the specialists employed for this purpose. The educational value of the content presented in the SM was also emphasized by (Bandias, Gilding, 2012).…”

Section: No 2/2015mentioning

confidence: 99%

Social media and tourism. The analysis of selected current and future research trends

Stepaniuk

2015

Zeszyty Naukowe Uniwersytetu Szczecińskiego. Service Management

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Abstr actThe issue of the article concerns the analysis of current research trends related to tourism and social media. Based on the results of a critical analysis of the literature, an outline of the directions of future scientific research in this area was also shown. These studies of interdisciplinary nature would include the issues from the field of social and economic sciences with particular emphasis on crowdsourcing and the possibilities of its implementation in the social media for the development of tourism in the region.

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“…Laroche et al (2013) present supporting brand loyalty through the use of social media. Bandias and Gilding (2012) describe the possible use of the textual content created by users of the social media to create business value of the social media as an educational tool. Padilla Meléndez and del águila Obra (2013) suggest ways to use the social media in the creation of promotional activities of museums.…”

Section: Previous Researchmentioning

confidence: 99%

The Model of Tourist Virtual Community Members Engagement Management

Stepaniuk

2015

Business: Theory and Practice

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Abstract. Building numerous and active virtual tourist communities involved in the tourist brand, connected with product, at traction or travel destination is a significant challenge for a dynamic and competitive tourist market. The main aim of presented pilot study was the drawing up guidelines for development of users engagement of selected virtual tourist communities on the example of Facebook. For that purpose a ranking of the most popular indicators of thematic areas, around which virtual tourist communities are formed was built. Simultaneously a typology of members of virtual tourist communities was presented as well as motives for the participation in communities gathered around the definite subject matter were analysed.

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Social media: the new tool in business education

Cited by 5 publications

References 20 publications

Social Presence and Satisfaction in Online Learning between Indonesian and Malaysian Students

Social Presence and Satisfaction in Online Learning between Indonesian and Malaysian Students

Social media and tourism. The analysis of selected current and future research trends

The Model of Tourist Virtual Community Members Engagement Management

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