Social Media Use and Citizen Engagement in Local Government of Thailand

Abstract

This chapter aims to present the situations of social media use for developing local governance in Thailand. The main objective is to study how social media can be applied for improving citizen engagement in local administration. So, this chapter would like to demonstrate these results through a case study, Phuket municipal. This study would present how Phuket municipal has applied social media to improve internal operations and relationship with people; how people can use social media for engaging with the municipal in several dimensions; and what are the impacts of those works in terms of local governance development.