Social Media Use for Decision Making During Politics in a Multicultural Society: a Case Study of Nigeria

Abstract

This study explored the use of social media for decision-making during politics in a multicultural society. The study was anchored on the public sphere theory and was guided by three research objectives, which are to probe the role of social media in building an inclusive society, investigate the role of social media in making an informed citizenry that deepens democracy, and identify the challenges that confront the practice of social media in a multicultural society. The study adopted a qualitative approach where secondary data from extant empirical studies were collated, presented, and analyzed. The study's findings revealed that using social media platforms is a veritable tool to adopt during politics and that these platforms influence citizens' political decisions. However, the study's findings also revealed that social media faces challenges during politicking, especially in a multicultural society like Nigeria. Some of the identified challenges include the proliferation of misinformation, fake news, and hate speech, among other forms of practices that are damaging to a multicultural and democratic society. The paper, therefore, recommends, among other things, that there is a swift need for stakeholders and other relevant government agencies to educate netizens on the dangers of using social media adversely during politics

Traditional News Media as Agents of Authenticity: Nigerian Audiences Weathering the Onslaught of New Media Streaming

“…This makes WGP the primary source of material generation for the study, along with the OPL interview, with support from secondary sources from library documentation. The need to gather data using this method is a consequence of the fact that social media have unconsciously become potent sources of information for research and other academic activities, as they expose many pieces of information, both intentionally and unintentionally (Anyanwu et al 2023;Shem et al 2023). These are used to interrogate how online media/information/news streaming has taken the audience away from traditional media by being on the 'spot' at all hours with their avalanche of "Breaking News".…”