Social Media Use for Orthopaedic Surgeons

Jildeh, Toufic R.; Okoroha, Kelechi R.; Guthrie, S. Trent; Parsons, Theodore W.

doi:10.2106/jbjs.rvw.18.00085

Cited by 40 publications

(44 citation statements)

References 37 publications

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“…In urology, increased departmental Twitter activity has been associated with higher USNWR reputation scores 17 , and more Twitter followers were shown to be an independent predictor of gastrointestinal division rankings 18 . Such findings have led to calls for increased adoption of social media by orthopaedic surgeons as a tool for publicizing services while improving reputation 2 , 19 . Our results mirror these findings because departments ranked by the USNWR or affiliated with Doximity top 20 residencies more frequently used all 3 social media platforms.…”

Section: Discussionmentioning

confidence: 99%

“…Among younger individuals, Twitter and Instagram are popular platforms given their optimization for mobile consumption and the ability to interact through photos/videos. For orthopaedic surgery departments and practices, social media has become a valuable method of advertising services and recruiting patients 2 . Social media presence is associated with easier accessibility through Google searches and higher provider ratings 3 , 4 .…”

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confidence: 99%

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Orthopaedic Surgery Residency Program Social Media Presence During the COVID-19 Pandemic

et al. 2021

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Background:In light of away rotation and in-person interview cancellations for the 2020 to 2021 application cycle, social media has become a popular tool for orthopaedic surgery residency programs to highlight their strengths, curricula, and social life to prospective applicants. The authors sought to explore the proliferation and utilization of 3 popular social media platforms by both orthopaedic surgery departments and residencies.Methods:Orthopaedic surgery departmental and residency program social media accounts and their creation dates across Facebook, Twitter, and Instagram were identified using a standardized search methodology. Residency Instagram accounts were further evaluated for the number of posts, followers, likes, and comments. Both departments and residency programs were cohorted by affiliation with a US News &World Report (USNWR) top 50 American hospital for orthopaedics or by status as a Doximity top 20 program based on reputation.Results:Across a total of 192 residency programs included for analysis, Instagram was the most popular social media platform (61.5%), followed by Twitter (19.8%) and Facebook (10.4%). Conversely, orthopaedic departments more frequently used Facebook (33.9%) and Twitter (28.1%) over Instagram (17.2%). Of the 118 residency Instagram accounts, 102 (86.4%) were created after the onset of the COVID-19 pandemic. Larger residency programs (≥6 spots/year) and those programs in the Doximity top 20 or affiliated with USNWR top 50 orthopaedic hospitals had a greater number of followers as well as likes and comments per post (p < 0.05 for all).Conclusions:Given the recruitment challenges faced by residency programs because of the COVID-19 pandemic, Instagram has rapidly become a prominent platform for attracting orthopaedic surgery applicants. These accounts have a large number of followers, particularly for residency programs with higher Doximity reputation rankings.

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Section: Discussionmentioning

confidence: 99%

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confidence: 99%

Orthopaedic Surgery Residency Program Social Media Presence During the COVID-19 Pandemic

et al. 2021

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“…It can help with communication and connection with patients, potentially improving patient-centered care. In addition, it can serve as a valuable marketing tool and may help reach new patients 4 , 5 . The role of social media in the academic realm, particularly in resident and fellow selection and recruitment, is less well-described.…”

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confidence: 99%

Analyzing the Proliferation of Social Media Use Among Orthopaedic Surgery Residency Programs

et al. 2021

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Background: Social media can influence how students and residents learn about and select graduate medical education programs. COVID-19-related travel restrictions forced residencies to adapt their recruitment strategies. The objective of our investigation was to characterize the prevalence of social media use by orthopaedic surgery residency programs and to examine any change over time before the COVID-19 pandemic and leading up to the 2020 to 2021 virtual interview season. Methods: The Fellowship and Residency Electronic Interactive Database was queried for all orthopaedic surgery residency programs (N = 164). We performed a cross-sectional analysis on the use of Facebook, Twitter, and Instagram by orthopaedic surgery residency programs in May 2019, July 2020, and November 2020. Orthopaedic surgery residency programs were systematically identified on each of the social media platforms. Descriptive statistics were used to facilitate comparisons between the time points. Results: Seventy-six social media accounts were identified in May 2019 compared with 239 in November 2020-a greater than 300% increase in 19 months. The prevalence of residency programs using Facebook increased from 21.3% in May 2019 to 30.5% in July 2020 to 36.0% in November 2020. Similar increases in prevalence were identified for Twitter (15.2%-31.7% then 43.9%) and Instagram (9.1% to 37.2% to 65.9%). In May 2019, we identified 35 programs with Facebook accounts, 26 with Twitter accounts, and 15 with Instagram accounts. By November 2020, this increased to 59 Facebook accounts, 72 Twitter accounts, and 108 Instagram accounts. This corresponds to an expansion in the use of each platform by 69%, 177%, and 620% for Facebook, Twitter, and Instagram, respectively. Conclusions: The use of social media by academic orthopaedic surgery residency programs increased substantially over the study period. The adoption of Instagram seems to be occurring at the fastest rate. Social media may represent a useful tool in resident recruitment, but the platform must be carefully selected and planned to avoid unintended dilemmas. Disclosure: The Disclosure of Potential Conflicts of Interest forms are provided with the online version of the article (http://links.lww.com/JBJSOA/ A275).

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“…The most important limitations include technical knowledge, professionalism, and risks of data protection [21]. In this regard, patient privacy should be preserved in all situations, physician-physician or physician-patient relationship should be within the boundaries of ethics, and the posted contents must be accurate and appropriate [22].…”

Section: Spine Section Scorementioning

confidence: 99%

Educational Effect of Telegram-Based Virtual Training on Orthopedic Residents’ Knowledge in the Field of Spine Surgery

Yahoueian

Najafi

Shojaie

et al. 2020

J. Res. Orthop. Sci.

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Background: The widespread use of social networks among students seems to provide an appropriate opportunity to track the effects of the media on their educational capabilities. Objectives: We aimed to investigate the effect of virtual education (via Telegram messaging service during six months) on the knowledge of orthopedic residents of Mashhad University of Medical Sciences in the field of spine surgery. Methods: This quasi-experiment study was conducted on 25 orthopedic residents with an Mean±SD age of 31.4±4.1 years. During a 6-month training course, 85 educational spinal cases were presented in the form of riddles, video questions, or case presentations and were discussed among orthopedic residents. Before and after the intervention, a reliable and valid exam comprising 70 multiple choice questions about different topics of spinal surgery was taken to evaluate the level of students’ knowledge. We used the annual residency promotion exam to compare the correlation coefficients obtained by Fischer exact test, paired t test, and independent t test for statistical analysis. Results: The Mean±SD score of the assistants’ knowledge in the pretest and post-test exams were 42.8±6 and 45.2±9.2 (out of a total score of 70). Despite the obvious increase, the values were not statistically significant (P=0.09, t=-1.7). The intervention was associated with an increase in the level of knowledge in 17 residents (68%) while in 8 (32%), this 6-month virtual training course has had no significant effect. In this regard, age, marital status, housing, activity level, or level of residency (from the first to fourth year) had no significant relationship with knowledge improvement. Conclusion: virtual spinal education for six months using the social network of Telegram could improve the level of knowledge in most orthopedic residents, although the observed difference was not statistically significant.

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Social Media Use for Orthopaedic Surgeons

Cited by 40 publications

References 37 publications

Orthopaedic Surgery Residency Program Social Media Presence During the COVID-19 Pandemic

Orthopaedic Surgery Residency Program Social Media Presence During the COVID-19 Pandemic

Analyzing the Proliferation of Social Media Use Among Orthopaedic Surgery Residency Programs

Educational Effect of Telegram-Based Virtual Training on Orthopedic Residents’ Knowledge in the Field of Spine Surgery

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