Social media use, perceptions of decision-making power, and public relations roles

Does Social Media Use Influence Entrepreneurial Opportunity? A Review of its Moderating Role

“…Social media technology can easily combine various source of information and create new combinations that provide new information. Researchers have revealed that knowledge obtained from social networks helps people to gain new information and seize new opportunities [46]. According to McKelvie and Wiklund [47], determining the market value of new technological changes has a positive effect on opportunity recognition.…”

Does social media usage matter? An analysis of online practices and digital media perceptions of communication practitioners in Europe

“…Digital communication has been linked to managerial roles for public relations and previous research found that practitioners who used social networking sites and social media tools were more likely to report feeling empowered to their current position, have greater perceived expertise, and feel greater prestige within their organizations (Diga & Kelleher, 2009;Porter et al, 2007;Porter & Sallot, 2005;Sallot et al, 2004).…”

The online presence of Turkish banks: Communicating the softer side of corporate identity

“…Two-way communication with publics can be established through the use of Internet and social media in addition to monitoring public opinion, collecting detailed information about stakeholders and having dialog with them (McAllister & Taylor, 2007;van der Merwe, Pitt, & Abratt, 2005). Just like its use for public relations professionals to create two-way communication opportunities has increased in the U.S. (Diga & Kelleher, 2009), European public relations practitioners also benefit from these fast-developing online networks to engage with their publics (Verhoeven, Tench, Zerfass, Moreno, & Vercic, 2012). The popular use of the Internet and social networks seems to have evolved similarly in Turkey as well.…”