2000
DOI: 10.1037/0022-3514.78.3.559
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Social motives and cognitive power–sex associations: Predictors of aggressive sexual behavior.

Abstract: The present study investigated whether implicit social motives and cognitive power-sex associations would predict self-reports of aggressive sexual behavior. Participants wrote stories in response to Thematic Apperception Test pictures, which were scored for power and affiliation-intimacy motives. They also completed a lexical-decision priming task that provided an index of the strength of the cognitive association between the concepts of "power" and "sexuality." For men, high levels of power motivation and st… Show more

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Cited by 130 publications
(114 citation statements)
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“…Likewise, the degree to which sex words primed the detection of power words was related to self-reported sexually coercive behavior (Zurbriggen, 2000). Parallel to these findings, we argue that the subtle priming of sexual content may have antagonistic effects on individuals, depending on whether they are high or low in SN.…”
Section: Introductionsupporting
confidence: 63%
“…Likewise, the degree to which sex words primed the detection of power words was related to self-reported sexually coercive behavior (Zurbriggen, 2000). Parallel to these findings, we argue that the subtle priming of sexual content may have antagonistic effects on individuals, depending on whether they are high or low in SN.…”
Section: Introductionsupporting
confidence: 63%
“…Sexual dominance was used to represent the hostility toward women path because its focus on sex as a means of exerting power over women is at the core of this concept [Malamuth et al, 1995;Wheeler et al, 2002;Zurbriggen, 2000]. Positive attitudes toward casual sexual relationships were used to represent the impersonal sex path because its focus on sex as casual pleasure, rather than part of a committed relationship, is at the center of this concept [Kanin, 1985;Malamuth et al, 1991;Wheeler et al, 2002].…”
Section: Overview Of the Study's Goals And Hypothesesmentioning
confidence: 99%
“…Specifically, power motivation is related negatively to making concessions during conflict resolution (Langner & Winter, 2001) and positively to assertiveness in friendships (McAdams, Healy, & Krause, 1984), sexual aggression (Winter, 1973;Zurbriggen, 2000), extreme risk taking (McClelland & Watson, 1973), and, for US presidents, engagement in war (Winter, 1987). Although it typically has been cast in a dark shadow, some have argued that the motivation for power can drive prosocial influence as well.…”
Section: Contrasting Effects Of Power Motivationmentioning
confidence: 99%