Social multimedia network service quality, user satisfaction, and prosumer activity

Park, Sun-Woo; Cho, Chul-Ho; Choi, Suk Bong

doi:10.1007/s11042-016-3983-0

Cited by 12 publications

(9 citation statements)

References 31 publications

Supporting

Mentioning

Contrasting

Unclassified

Order By: Relevance

“…Traditional offline gift giving entails taking time to visit a physical store and presenting the gift to the recipient (Kim et al , 2018). Prior study suggests that time acts as a key factor in perceived service quality of SNS (Park et al , 2016). Indeed, gifting through SNS minimizes the time and space that individuals must expend to purchase gifts online and send them to a recipient – anytime and anywhere.…”

Section: Research Model and Hypothesesmentioning

confidence: 99%

Gift giving via social network services: the case of a WeChat mini-program used in China

Chen

2020

DTA

View full text Add to dashboard Cite

PurposeThe purpose of this paper is to examine and explore the factors that drive users to gift through social network services (SNS).Design/methodology/approachA questionnaire method was applied to collect data from the sample of the WeChat users who have used mini-program. This paper employed the partial least squares method and used SmartPLS2.0 to analysis sample data, which examined the validity as well as reliability of the sample and further tested the hypotheses by the path coefficients.FindingsThe empirical results showed that pleasure, social relationship maintenance, convenience and comprehensiveness are significantly related to SNS gifting behavior, and conscientiousness moderates the relationship between intention and behavior in the context of SNS gifting. However, this study cannot find the effect of symbolic representation, impersonality and gift reciprocity motivations.Research limitations/implicationsTheoretically, this study perfects the research of SNS gifting on the lack of exploring characteristics of comprehensiveness. Practically, this paper lends insights on how SNS providers attract users to adopt gifting.Originality/valueSNS gifting lacks a complete and effective promotion strategy, resulting in a small number of users as well as low profit. Besides, prior studies have focused on tradition gifting and online gifting. Little research talks about gifting on SNS phenomena, and thus it is necessary to perfect the theory of SNS gifting.

show abstract

Section: Research Model and Hypothesesmentioning

confidence: 99%

Gift giving via social network services: the case of a WeChat mini-program used in China

Chen

2020

DTA

View full text Add to dashboard Cite

show abstract

“…Explotar dicha tipología turística es una oportunidad, en fin, para el fortalecimiento y la diversificación de las actividades económicas, sin perjuicio de asumir los nuevos retos de la industria turística en materia de responsabilidad general (Jafari, 1986;Rivera, 2012), rentabilizando una estrategia de sostenibilidad integral en los productos turísticos para generar un valor añadido de carácter preferentemente diferencial.. En diversas regiones de España, por ejemplo, como es el caso de Teruel, se produce lo 7 No solamente consumen los servicios, sino que los crea, "produce" contenido, opiniones e información. En la era del hipermedia se ha convertido en una nueva estrategia de marketing y de captación de la demanda y además con esta fórmula se logra ganar competitividad, se permite que el negocio pueda evolucionar y reconvertirse ante posibles adversidades o situaciones de crisis o ante nuevas necesidades de mercado (Park, Sun-Woo, Chul-ho y Suk Choi, 2017). que Violier denomina como "círculos viciosos", argumentando que los destinos que son "pobres" lo son porque siempre lo fueron, pero que para dejar de serlo solo dependen de sí mismos (Guzmán y Fontela, 2003;Violier, 2008).…”

Section: Enfoques Del Turismo Dark Desde Una óPtica Sostenibleunclassified

Turismo dark: la muerte como nuevo negocio turístico en España

Calderón-Fajardo

2020

RITUREM

View full text Add to dashboard Cite

Resumen Se estudia el fenómeno del turismo dark desde sus orígenes, analizando su evolución, embrionaria comercialización y su propio concepto de turismo experiencial como modalidad novedosa en la industria turística. Los objetivos han sido caracterizar el producto y el perfil del consumidor del turismo dark, así como conocer la posible estigmatización del turista dark y la factibilidad de la explotación de dicha modalidad turística en España. Para ello se ha empleado una metodología mixta, cualitativa por un lado, en forma de entrevistas a un colectivo profesional configurado por un elenco variado de escritores, investigadores y profesionales y, por otro, cuantitativa en forma de encuesta y encuesta-experimento a una muestra heterogénea y representativa de turistas y viajeros. Los resultados obtenidos han sido muy significativos: el 66,3% de los encuestados opinan que se producirá un incremento notable de la industria turística dark en España, aunque señalan diferentes tipos de bloqueos en su desarrollo y comercialización, tanto legales como culturales o éticos. La literatura existente comenzó a forjarse a finales de los noventa, pero con una falsa idea de una heterogeneidad en las actividades turísticas que integran el turismo oscuro en sentido amplio. En esta investigación se establecen, en este sentido, diversas intensidades, categorías y subcategorías de esta modalidad turística complementando y ponderando las ya clásicas de Seaton, Fennon, Foley y Stone. La conclusión principal que se deriva la investigación es que el turismo dark puede ser un catalizador de cambios innovadores en la oferta turística, capaz de valorizar recursos endógenos infrautilizados para el desarrollo y maduración de muchos destinos turísticos en tiempos convulsos y de crisis en la industria turística española. Palabras clave: Tanatoturismo, turismo dark, perfil dark, espectro dark, categorías dark, recursos dark

show abstract

“…Previous studies acknowledged that the quality factors play an important role in facilitating the formation of satisfaction in third-party sponsored online communities (e.g. public e-commerce system, social network services (SNSs)) (Park et al, 2017;Zha et al, 2015). However, little work has been conducted to probe these relationships in the FOC context.…”

Section: 2mentioning

confidence: 99%

Exploring oppositional loyalty and satisfaction in firm-hosted communities in China

Liang

Guo

Zhang

2019

INTR

View full text Add to dashboard Cite

Purpose An increasing number of companies have become aware of the considerable commercial potential of firm-hosted online communities (FOC) and initiated their own platform for different purposes. However, limited research has systematically explored oppositional loyalty and customer satisfaction in the context of FOC. By applying the expectation–confirmation model (ECM), the purpose of this paper is to investigate the determinants of oppositional loyalty and satisfaction from the perspective of social capital and e-quality. Design/methodology/approach A research model was tested by applying partial least squares technique, and data were collected from a survey of members (n=512) of two popular smartphone communities in China. Findings Results revealed that satisfaction, trust and shared language are the significant antecedents of oppositional loyalty. Benefits confirmation, information quality, service quality, trust and social tie exert strong effects on the formation of satisfaction. Originality/value This study is an original empirical research guided by several theories. It contributes to the information system usage literature and provides opinions regarding how users’ oppositional loyalty and satisfaction can be developed in the FOCs. This work also widens the application of ECM and provides an alternative theoretical framework for future research on oppositional brand loyalty.

show abstract

Social multimedia network service quality, user satisfaction, and prosumer activity

Cited by 12 publications

References 31 publications

Gift giving via social network services: the case of a WeChat mini-program used in China

Gift giving via social network services: the case of a WeChat mini-program used in China

Turismo dark: la muerte como nuevo negocio turístico en España

Exploring oppositional loyalty and satisfaction in firm-hosted communities in China

Contact Info

Product

Resources

About