Social music festival brandscapes: A lexical analysis of music festival social conversations

Gilstrap, Curt; Teggart, Andi; Cabodi, Kyle; Hills, Julian; Price, Shona L.

doi:10.1016/j.jdmm.2021.100567

Cited by 14 publications

(6 citation statements)

References 58 publications

Supporting

Mentioning

Contrasting

Unclassified

Order By: Relevance

“…Despite a wealth of research, most of the articles examined festival experiences with questionnaires or other qualitative methods such as semi-structured interviews or observations. Social media as data source in music festival research is less common (see Brown et al, 2020;Carah & Angus, 2018;Danielsen & Kjus, 2019;de Lira et al, 2019;Gilstrap et al, 2021;Hudson & Hudson, 2013;Hudson et al, 2015;Strand & Robertson, 2020). The data was collected from the guest reviews section publicly available on the Sziget Festival Official Facebook page.…”

Section: Data Collectionmentioning

confidence: 99%

Topic modelling of festival-visitors' opinions: A case study of Sziget Festival

Hinek,

Papp-Váry

2024

EJTR

View full text Add to dashboard Cite

The Sziget Festival is one of Europe’s biggest music events, held every August on the Óbuda Island in Budapest. The elements of festival experiences were analysed through social media opinions of Sziget Festival attendees published between 1 January 2014 and 31 July 2022, using structural topic model (STM) computer algorithm and latent Dirichlet allocation (LDA). Our findings support existing literature, showing that festival experiences are cognitive-affective in nature with key elements of socialisation, environment, and festival value, some of which are inter-connected. Although this kind of research is rare in tourism, our paper argues for its usefulness and provides an example of application, using consumer data to facilitate decision-making and support the festival industry. The paper concludes with recommendations for future research, as well as incorporating LDA with other qualitative and quantitative research.

show abstract

Section: Data Collectionmentioning

confidence: 99%

Topic modelling of festival-visitors' opinions: A case study of Sziget Festival

Hinek,

Papp-Váry

2024

EJTR

View full text Add to dashboard Cite

show abstract

“…In the tourism setting, Yang et al (2022) revealed the relationships between WOV behaviors and CEIM, which consist of four subfactors, namely, attractiveness, distinction, expertise and trustworthiness, as well as close association with DEIM. Furthermore, the social music festival brandscape is a business model for sharing festival experiences, evaluating artist performances and even exchanging tickets (Gilstrap et al , 2021). Among the main themes are YouTube, track and stage.…”

Section: Research Model and Hypothesis Developmentmentioning

confidence: 99%

From fan to become tourist: watching online videos as seamlessly connecting travel

Lee

Zhou²,

Koo

2023

JHTT

View full text Add to dashboard Cite

Purpose In view of the influences of online videos on the cultural tourism industry, this study aims to explore the mechanisms triggered by watching online video behaviors of fans. This study examines how fans who have watched celebrities’ online videos become tourists who attend concerts held at destinations based on celebrity and destination endorsements. Design/methodology/approach This study builds for celebrity and destination endorsements on online videos by combining media richness and source model theory. This research adopts partial least squares structural equation modeling to analyze the mechanism triggered by online media. Findings Watching online media influences celebrity and destination endorsements, which, in turn, affects the concert experience and intention to return to the destination. Results reveal less intertwined relationships between celebrity and destination endorsements and the complex mechanisms between the two endorsements. Originality/value With the rise in popularity of online media, online content has become a major source of information in the tourism industry and a means of enjoying travel seamlessly. This study highlights not only the role of “watching online videos” as one of the richest media but also the role of live concerts in cultural tourism for understanding complex cultural tourism.

show abstract

“…Esta tendencia está presente en áreas y campos muy dispares (Hafez, 2021;Creevey, Coughlan y O'Connor, 2022), pero tiene una gran fuerza en su aplicación a las industrias culturales, incluida la musical (Castro-Martínez, Pérez-Ordóñez y Torres-Martín, 2020; Gilstrap, Teggart, Cabodi, Hills y Price, 2021). Las redes sociales no solo influyen en las ventas (Dewan y Ramaprasad, 2014), sino que han entrado a formar parte del ecosistema musical a través de su potencial como plataformas para recomendaciones por parte de los prosumers (Tan, Bu, Chen, Xu, Wang y He, 2011;Kastner, 2020) y como elementos que intervienen en todas las fases del proceso, desde la producción al consumo musical, pasando por la distribución (Mjøs, 2011).…”

Section: La Industria Musical Y Las Redes Socialesunclassified

Nuevas estrategias de promoción en las Industrias Culturales. El lanzamiento en TikTok del álbum Motomami de Rosalía

Ordóñez

Castro-Martínez

Torres-Martín

2022

ZER- Rev. estud. comun.

View full text Add to dashboard Cite

Rosalía es uno de los grandes iconos musicales actuales y ha centrado buena parte de sus esfuerzos comunicativos en redes sociales. Este trabajo analiza la promoción en TikTok de su álbum Motomami mediante una investigación mixta. Se realiza un análisis visual y narrativo de los vídeos desde la primera referencia al proyecto hasta el concierto de presentación, además de desarrollarse una revisión documental. Rosalía, en una innovadora estrategia promocional, ha adoptado las prácticas, recursos visuales y formas de producción propias de los TikTokers, con lo que propicia diálogo continuo con sus seguidores.

show abstract

Social music festival brandscapes: A lexical analysis of music festival social conversations

Cited by 14 publications

References 58 publications

Topic modelling of festival-visitors' opinions: A case study of Sziget Festival

Topic modelling of festival-visitors' opinions: A case study of Sziget Festival

From fan to become tourist: watching online videos as seamlessly connecting travel

Nuevas estrategias de promoción en las Industrias Culturales. El lanzamiento en TikTok del álbum Motomami de Rosalía

Contact Info

Product

Resources

About