“…Bounded rationality implies that humans cannot recall or process all information available to them, and that the positioning of humans within a social context limits (or otherwise biases) their exposure to all available information. This theory has been used to explain and model how networks evolve over time (Carley, Pfeffer et al, 2012), how behavior mirroring influences consumer decisions (Gloor et al, 2017), methods for de-escalating crises in various online communities (Lanham, Morgan, and Carley, 2013), the effect of malicious bots on information sharing behavior online (Beskow and Carley, 2019;Benigni, Joseph, and Carley, 2019), and the effects of quality management on organizational productivity (Jamshidnezhad and Carley, 2015). By incorporating the propositions of bounded rationality into an agent-based model (ABM), we can better model the emergence of "irrational" phenomena on the internet and in the real world, such as the adamant belief in false information shared online.…”