Social network tools as guides to religious sites.

Abstract

This chapter provides insights as to how social media is changing the development of religious sites. It looks at broadcasting through new technologies, circulating information and knowledge relating to a religion, site or brand image. It also illustrates how data from social networks can be used to build up a profile of tourist types and consumption patterns, or generate more engagement with a site.

Religious tourism in Christian sanctuaries: the implications of mixed interests for the communication of the faith

“…New technologies open up new opportunities to do it in a way both individualized and flexible, adjusted to information needs of every visitor. 80 For many years the printing press was the sole tool of communication with visitors and friends of shrines. For example, Lourdes Magazine, which no longer appears in paper form, was a monthly published in five languages.…”