Social Networking Sites and Their Relationship to Tourism Marketing in Companies

Abstract

This research dealt with social networking sites and their relationship to tourism marketing in companies, as they contribute to reaching target customers as well as their importance in tourism organizations. It affects many users through its availability and ease of use in smart devices. Tourism marketing via the Internet and social networking sites is distinguished by being a fast-dissemination process at a lower cost, unlike traditional marketing. It works to attract the largest possible number of tourists from all over the world to deal with tourism companies and attract them to tourist destinations that they fit. The researcher discussed several research problems, what is the role of social networks in promoting tourism marketing? What is meant by social networking and tourism marketing? What is the importance of the success of the marketing campaigns for the tourist destination? What are the marketing methods for tourist destinations? What is the importance of tourism marketing organization? What are the pros and cons of tourism marketing? What is the impact of tourism on the local population? The research aims to statement of the concept of social networking sites and tourism marketing. Explanation of the types of tourism marketing and Discover ways to succeed in tourism marketing campaigns and statement of the impact of social networks and their impact on tourism marketing.