Social Networks Influence in Choosing a Tourist Destination

Tanković, Ana Čuić; Bilić, Ivana; Sohor, Antonia

doi:10.31620/jccc.06.22/02

Cited by 5 publications

(7 citation statements)

References 43 publications

(52 reference statements)

Supporting

Mentioning

Contrasting

Order By: Relevance

“…According to them, younger tourists and those who are more educated use e-services more intensively and will continue to use them as they get older. Likewise, earlier research (Amarao & Duearte, 2017;Tanković et al, 2022) showed that women are the ones who use more and participate more often in research related to social networks. As in previous research (Süli & Martyin-Csamangó, 2020;Tešin et al, 2022), the results of this research agree that the most frequently used social networks are Facebook, Instagram, and YouTube, as well as that respondents use social networks several times a day (Tanković et al, 2022).…”

Section: Discussionmentioning

confidence: 85%

“…Likewise, earlier research (Amarao & Duearte, 2017;Tanković et al, 2022) showed that women are the ones who use more and participate more often in research related to social networks. As in previous research (Süli & Martyin-Csamangó, 2020;Tešin et al, 2022), the results of this research agree that the most frequently used social networks are Facebook, Instagram, and YouTube, as well as that respondents use social networks several times a day (Tanković et al, 2022). Respondents most often use social networks for fun and relaxation, while to a lesser, but not negligible degree, they serve as a source of information.…”

Section: Discussionmentioning

confidence: 85%

“…A structured questionnaire was developed to suit the aim of the study and formed based on previous literature dealing with the influence of social networks on the choice of a tour-ist destination. The questions were formed in accordance with previous research dealing with the topics of the frequency of using social networks (Tanković et al, 2022), the decision process before, during and after the trip (Yuan et al, 2022), the influence of comments and online reviews (Broneer & Hoog, 2011;Kakirala & Singh, 2020) and photos (Paul et al, 2019) on destination selection process. In the last segment, the respondents agreed with the statements offered on a fivepoint Likert scale, intending to determine the extent of their familiarity with cultural tourism destinations and whether photos and comments on social networks influence their decision to visit some destination.…”

Section: Methodsmentioning

confidence: 99%

See 2 more Smart Citations

Social networks and destinations of cultural tourism in Serbia

Surla,

Miljković

2023

Turističko poslovanje

View full text Add to dashboard Cite

Travel and tourism are the most promising industries in the world, and information is critical to their success. Social networks represent a significant source of information that can strongly influence tourist plans and the choice of tourist destinations. The use of social networks in tourism is growing rapidly, becoming an important marketing tool for tourism entrepreneurs. Serbia has great potential in the form of cultural tourism destinations, but so far, it has not been investigated how social networks can influence the process of selecting these destinations. Therefore, the goal of the research was to explore the habits of social network usage among tourists visiting cultural tourism destinations in Serbia, as well as to find out which destinations are the most visited. In order to achieve this, a survey was conducted among 400 respondents who live in Serbia and use social networks. The results showed that respondents most often visit cities and old city centers, use social networks several times a day and that photos have the most significant influence when choosing a cultural tourism destination.

show abstract

Section: Discussionmentioning

confidence: 85%

Section: Discussionmentioning

confidence: 85%

Section: Methodsmentioning

confidence: 99%

See 1 more Smart Citation

Social networks and destinations of cultural tourism in Serbia

Surla,

Miljković

2023

Turističko poslovanje

View full text Add to dashboard Cite

show abstract

“…The strategic use of social media for tourism marketing in India is continuously evolving with promotion of new web applications to develop partnership among the stakeholders. The state tourism bodies of various states like Madhya Pradesh, Odisha, Arunachal Pradesh, Gujrat, Himachal Pradesh, including Incredible India campaign, have amplified their voice on social media to leverage tourism domestically, with a strong recommendation from various research works emphasizing influence of social media on decision making and travel choices (Karatsoli &Nathanail, 2020;Gupta, 2022;Tanković et al, 2022). The Incredible India campaign by the government of India registered huge viewers online and spurred in foreign tourists visitors (Mishra & Sajnani, 2020).…”

Section: Discussionmentioning

confidence: 99%

Travel Motivation Among Millennials- Role of Social Media on Tourism in Madhya Pradesh

Kishnani,

Sharma

2024

SDMIMD

View full text Add to dashboard Cite

The emergence of new internet-enabled technologies and social media, with increasing usage of smartphones, have transformed communication in the tourism industry. Social media has enabled tourists to search, share, and co-create tourism-related content. It has become one of the potential sources for tourists to plan, organize, and fulfill their expectations. The following paper aims to explore the role of social media on tourists’ intentions to visit tourist destinations in Madhya Pradesh. The research design explores already available and published reading materials along with performing a primary data survey. The study collects responses from 170 tourists through a structured questionnaire. Analysis of the same was conducted using descriptive techniques like percentages, charts, and F test based on gender in Excel. The key findings reveal a strong influence of social media on tourism and travelers who primarily rely on social media for information searches and planning their vacations. Destination managers and travellers being the primary stakeholders have been using social media for co-creating (e-word of mouth), sharing, and disseminating tourism experiences that have led to the emergence of new business models. The study aims to assist tourism destination managers in managing their online communications to enhance their customer loyalty and destination branding through customer engagement and retention through social media marketing applications. The research study will offer unique dimensions for the extensive use of social media marketing for tourism destination image and tourist intention.

show abstract

“…This has complemented the other web-based means of communication used by the sales or channel management. Tanković, Bilić, and Sohor, [36] (p. 2), in their recent study of the role of social networks in tourist destination choice concluded that "the use of social media is having an increasingly positive impact on tourism activities and the information available on social networks". For example, customer enquiries and order confirmation may come from online travel agencies (such as Expedia, LastMinute.com, Booking.com), with onward communication with customers being conducted via social media or email.…”

Section: Literature Reviewmentioning

confidence: 99%

IT Strategy in the Hotel Industry in the Digital Era

Wynn

Jones

2022

Sustainability

View full text Add to dashboard Cite

The hotel industry has historically suffered from a misalignment of IT and business strategies, and yet has embraced digital technologies in many aspects of its operations in recent years. This article explores and assesses the options and dilemmas facing the hotel industry in selecting and implementing information systems and digital technologies as part of an evolving IT strategy. The methodology centres on a narrative synthesis of pertinent academic literature and industry source material available on the internet. Earl’s model of IT strategy development is also used as a frame of reference to assess the options facing the industry in the digital era. The article finds that some of the digital technologies have been widely deployed in the hotel sector, and an increasing number of software packages are also now available, some of which provide the requisite functionality to allow a one-stop purchase ensuring systems integration. Other packages rely more on the use of third-party software products to provide integration of different packages and digital technology applications. Findings suggest that three perspectives need to be pursued together in a balanced fashion to develop an effective overall IT strategy—top-down technology integration, bottom-up evaluation of required functionality and digital technology options—along with the inside-out matching of these needs with what is available in the marketplace. The article provides new perspectives on developing and applying IT strategy in the hotel sector in the digital era and suggests that proven approaches to IT strategy development are still of value in the planning and management of digital transformation initiatives.

show abstract

Social Networks Influence in Choosing a Tourist Destination

Cited by 5 publications

References 43 publications

Social networks and destinations of cultural tourism in Serbia

Social networks and destinations of cultural tourism in Serbia

Travel Motivation Among Millennials- Role of Social Media on Tourism in Madhya Pradesh

IT Strategy in the Hotel Industry in the Digital Era

Contact Info

Product

Resources

About