Social Networks of Immigrant Entrepreneurs in Media Industry: The Case of Iranian Immigrants in Canada

Tajeddin, Mahdi; Emami, Amir; Rastgar, Abbas Ali

doi:10.1007/978-3-319-71722-7_8

Cited by 6 publications

(6 citation statements)

References 33 publications

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“…The results of research conducted by Prasad et al (2017) suggest that the use of social media and electronic advertising expressed by customers had a positive impact on CPB. More attention has been paid to investment and entrepreneurship through social networks (Ebrahimi, Kot & et al, 2020;Tajeddin et al, 2018).…”

Section: Habitual Buying Behavior -Refers To Consumers' Low Purchase ...mentioning

confidence: 99%

How gender and age can affect consumer purchase behavior? Evidence from A microeconomic perspective from Hungary

Fekete-Farkas¹,

Gholampour²,

Bouzari³

et al. 2021

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The present study aimed to investigate the effect of demographic variables of gender and age on online consumer purchase behavior (CPB) on Facebook in Hungary. The statistical population of the present study consists of Facebook users in Hungary, including Hungarian natives, foreigners residing in this country including students. A sample of 433 online consumers in different age groups was surveyed. The questionnaire was shared via an online link on the Facebook platform and also on various channels. Welch’s t-test was used to examine the gender variable, and Welch and Brown-Forsythe test was used to examine the age variable. The results showed that there was a significant difference between CPB in all age groups and the age group of over 50 years on Facebook. This important result emphasized the importance and impact of social networks as marketing channels on young people. Another important point was the difference between the purchase behaviors of male and female consumers. The results from this research can have implications for businesses in developing their competitive advantages and adopting proper approaches in advertising and marketing campaigns based on the socio-demographic characteristics of people.

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Section: Habitual Buying Behavior -Refers To Consumers' Low Purchase ...mentioning

confidence: 99%

How gender and age can affect consumer purchase behavior? Evidence from A microeconomic perspective from Hungary

Fekete-Farkas¹,

Gholampour²,

Bouzari³

et al. 2021

AD-minister

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“…Each value creation process (customer and provider) developed during the direct interaction merges into an integrated dialogical process in which both parties operate within the processes of the other, and they have the opportunity to be active, coordinate actions, and learn from each other [42,[93][94][95]. This eventually leads to a direct influence on the other from each party [88], which indicates that the interactions necessitate a deep engagement from both customers and providers, as well as the ability and willingness of both to act and learn from the other [15].…”

Section: Co-creationmentioning

confidence: 99%

A Conceptual Framework for Value Co-Creation in Service Enterprises (Case of Tourism Agencies)

2019

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Traditional companies used to design products, evaluate marketing messages, and control product distribution channels with a low level of customer contribution. Nonetheless, with the advancements in communication and information technologies, the interaction between customers and company is much higher compared to the past, and it is no longer solely controlled by the companies; thus, users can now impact companies by simultaneously playing two roles as value creators and as consumers. The present study develops a conceptual framework for value co-creation in small- and medium-sized tourism agencies. The sample consisted of 23 purposefully selected employees and managers of small- and medium-sized tourism agencies. Data were extracted from semi-structured interviews and analyzed with open and axial coding. For validity, an eight-person panel of experts was asked to review the framework and to apply corrective comments. The reliability was tested using a re-test method, which confirmed the reliability of the coding with a re-test reliability of 79%. Based on the findings, the proposed framework contains eight components including value inception, value conception, value risk, resource planning, platform, actors, co-creation process, co-created value, and learning process, whose components were identified and encoded.

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“…In 2018, the book of 'competitiveness in emerging markets: Market dynamic at the age of technological disruptions' covers media entrepreneurship in four different levels: two chapters in broadcasting level (Jensen and Sund, 2018;Murschetz and Prandner, 2018;Karimi and Salavatian, 2018), three chapters in the level of enterprises (Gladysz et al, 2018;Arbatani et al, 2018;Hajmohammadi, 2018;Salamzadeh, 2018;Labafi and Williams, 2018), two papers in the level of individual media entrepreneurs (Tajeddin et al, 2018;Tokbaeva, 2018) and finally three chapters in the macro level and policy and regulations (Reboucas, 2018;Layton, 2018;Safari, 2018). Also in an article that published in the Journal of Entrepreneurship and Innovation in Emerging Economies, Tsourvakas and Riskos (2018) identified emergent success factors of entrepreneurial e-media companies; and Cicek (2018) published a paper about social media management.…”

Section: A Review On Media Entrepreneurship Researchmentioning

confidence: 99%

Métodos cualitativos en la investigación sobre emprendimiento de medios: Aclaración de los términos "marco", "modelo" y "patrón"

Khajeheian

2018

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El uso intercambiable de algunos términos que implican conceptos y construcciones diferentes ha sido un desafío para los estudiantes e investigadores principiantes. En particular, términos como "marco", "modelo" y "patrón" y los verbos como "diseñar", "identificar", "presentar" y "proponer" han sido utilizados en varios casos en sus diferentes significados y causan confusión para los investigadores. Este texto es un artículo conceptual que aclara el uso de dichos términos técnicos en investigaciones cualitativas en el área del emprendimiento de medios. De manera simple, define el marco como el límite y los límites de un fenómeno nunca estudiado que incluye factores y elementos; el modelo como una representación de la relación entre los factores y elementos que predice cómo funciona el fenómeno, y el patrón como un modelo previamente examinado con éxito que puede ser evaluado por los futuros investigadores. Luego se han sugerido los verbos apropiados para estos términos técnicos. Los hallazgos son aplicables en los medios de comunicación empresarial y áreas similares de investigaciones cualitativas, incluidas las industrias creativas.

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Social Networks of Immigrant Entrepreneurs in Media Industry: The Case of Iranian Immigrants in Canada

Cited by 6 publications

References 33 publications

How gender and age can affect consumer purchase behavior? Evidence from A microeconomic perspective from Hungary

How gender and age can affect consumer purchase behavior? Evidence from A microeconomic perspective from Hungary

A Conceptual Framework for Value Co-Creation in Service Enterprises (Case of Tourism Agencies)

Métodos cualitativos en la investigación sobre emprendimiento de medios: Aclaración de los términos "marco", "modelo" y "patrón"

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