This synthesis review examined 189 qualified studies on norms and smoking in terms of conceptual frameworks, types of social norms, research designs, dependent variables, independent variables and covariates, and findings related to norms. Results show that 7.9% were experimental, and the remaining were cross-sectional. By far, the reasoned action approach (RAA) was the most-cited theory, but RAA was not used to guide experimental designs. The social norms approach, norm focus theory, social cognitive theory guided the intervention experiments. Harmful norms were more frequently examined than healthful norms. Pro-smoking norms positively predicted smoking intentions and behaviors, whereas antismoking norms positively predicted antismoking intentions and behaviors. The over-application of RAA in cross-sectional antismoking research has yielded repetitive findings. Norm-based experiments can adopt other theoretical perspectives to offer insights into antismoking interventions. The RAA constructs are still applicable and can be integrated into intervention designs.Social norms refer to implied or informal rules that guide individuals' behavior in groups and societies (Geertz, 1973). Volumes of research have examined the role of norms in harmful behavior and health interventions (Chung & Rimal, 2016), particularly in the areas of smoking and drinking (e.g., Mollen et al., 2010). Social norms have served as important predictors of smoking and smoking cessation (East et al., 2019;Mao et al., 2015). Interventions based on normative influences have been found to be effective for inducing behavioral changes, such as reduced drinking and drug use (Perkins, 2004). Although norm-related constructs (e.g., injunctive/ descriptive norms and peer pressure) are frequently applied in antismoking research, the selection of and methods for operationalizing these constructs have seldom been reported in the literature (Dolcini et al., 2013). Systematic reviews have yet to address the extent to which and how norm-related theories have been used to design antismoking research. To inform researchers and practitioners of the state of norm-based antismoking research, the current review systematically selected qualified studies, and synthesized and evaluated theoretical/conceptual frameworks of norms, types of social norms, research designs, dependent variables, and independent variables and covariates. Implications for antismoking interventions are discussed.
Theories of normsAn initial search of norms examined in antismoking research yielded six oft-cited theories. These theories are overviewed, and norm constructs and intervention implications, when applicable, are explained.
Reasoned action approachReasoned action approach (RAA) refers to the same conceptual framework in three versions: theory of reasoned action (TRA) (Fishbein & Ajzen, 1975), theory of planned behavior (TPB) (Ajzen, 1985), and the integrative reasoned action model (Fishbein & Ajzen, 2010). The main thesis states that an individual's behavior is predicted by behavioral ...