Social Presence as a Multi-Dimensional Group Construct in 3D Virtual Environments

Sivunen, Anu; Nordbäck, Emma

doi:10.1111/jcc4.12090

Cited by 41 publications

(50 citation statements)

References 32 publications

(64 reference statements)

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“…Online doctoral students face unique challenges (Rockinson-Szapkiw, 2012;Simonson, Schlosser & Orellana, 2011), and students learning at a distance may experience less access to faculty, resulting in communication problems. Social presence and connectivity influence online learning and student satisfaction, and video technology can improve student interactions (Borup et al, 2012;Sivunen & Nordbäck, 2015). Creating a collegial environment that enables rich communication can develop a foundation for success in students.…”

Section: Developing Research Self-efficacymentioning

confidence: 99%

“…The psychological factors are social presence, research self-efficacy, intrinsic motivation, and isolation. Social presence (Borup et al, 2012;Sivunen & Nordbäck, 2015), research skills (Bennett & Folley, 2014;Martinsuo & Turkulainen, 2011;Spaulding & Rockinson-Szapkiw, 2012), intrinsic motivation (Deci & Ryan, 2000;Gardner & Gopaul, 2012;Lovitts, 2001), and feelings of isolation (Ali & Kohun, 2007;Gardner, 2010;Lovitts, 2001;Radda, 2012;Rovai, 2002), may affect the doctoral student's ability to succeed. Cultivating the students' psychological needs using video technology to support coaching may enhance the online doctoral students' ability to persevere, particularly during the dissertation stage.…”

Section: Doctoral Program Solutions Using Video Coachingmentioning

confidence: 99%

“…Previous research indicated that psychological factors were important for retaining doctoral students, particularly online students. These factors included social presence (Borup et al, 2012;Gunawardena & Zittle, 1997;Sivunen & Nordbäck, 2015), social isolation (Akarasriworn & Ku, 2013;Yob & Crawford, 2012), research self-efficacy (Coryell & Murray, 2014;Lambie et al, 2014), and motivation (Lovitts, 2005;Spaulding & Rockinson-Szapkiw, 2012). The interviews in the current study were conducted with doctoral faculty and their students to get perspectives from both stakeholders.…”

Section: Data Analysis Planmentioning

confidence: 99%

“…This coincides with Borup et al (2012) who found that emerging video technology could improve virtual relationships between teachers and students because video enabled them to seem more present. Further, their study showed that video communication impacted social presence and was similar to a face-to-face meeting (Borup et al, 2012;Sivunen & Nordbäck, 2015). Examining the themes in the model shows the interactivity between the various theories or models.…”

mentioning

confidence: 99%

“…Research self-efficacy helps doctoral students develop the skills necessary to produce quality research, enabling progress toward degree completion. Video conferencing allows graduate students to interact more efficiently (Akarasriworn & Ku, 2013;Yob & Crawford, 2012), which is important because interaction facilitates higher levels of social presence (Borup, West, & Graham, 2012;Sivunen & Nordbäck, 2015). Social presence facilitates a connection between the doctoral students and their dissertation chairs, which may be motivational for students.…”

Section: Introductionmentioning

confidence: 99%

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Exploring the Psychological Benefits of Using an Emerging Video Technology to Coach and Retain Doctoral Learners

Maul

Berman

Ames

2018

IJDS

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Aim/Purpose: Retention of doctoral students, particularly during the dissertation stage, has been a decades-old concern. The study examined the value of dissertation chairs’ use of a cloud-based video technology for coaching doctoral students, and its influence on psychological factors previously linked to retention. The psychological aspects included social presence, research self-efficacy, social isolation, and motivation Background: Prior research identified the importance of addressing psychological factors that lead to student retention and the development of future researchers capable of producing quality research. Methodology: An exploratory case study included a survey of dissertation chairs, interviews of dissertation chairs and doctoral students, and review of documents and artifacts in a university in the southwestern United States. Contribution: The findings revealed several aspects of the video technology that dissertation chairs and their doctoral students identified as valuable from a psychological perspective, and there were several unexpected findings. Findings: Coaching using an emerging video technology positively influenced psychological factors leading to improved research self-efficacy, scholarly writing, efficiency and effectiveness of the academic coaching process, which resulted in student retention. Students identified the relationship established with their dissertation chair while using video technology led to their decision to remain in the doctoral program. Recommendations for Practitioners: Use coaching opportunities to develop research self-efficacy as well as to increase social presence, which will help reduce social isolation and increase student retention. Recommendation for Researchers: Integrate emerging cloud-based video technologies for conducting research to engage multiple researchers at different locations. Impact on Society: This virtual coaching approach can improve the research capabilities and reten-tion of doctoral students in today’s online world during the dissertation phase. Future Research: To validate the relationships found in this study, future research should focus on the quantitative aspects of the psychological factors identified in this study.

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Section: Developing Research Self-efficacymentioning

confidence: 99%

Section: Doctoral Program Solutions Using Video Coachingmentioning

confidence: 99%

Section: Data Analysis Planmentioning

confidence: 99%

mentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

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Exploring the Psychological Benefits of Using an Emerging Video Technology to Coach and Retain Doctoral Learners

Maul

Berman

Ames

2018

IJDS

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Purchase spillovers from the metaverse to the real world: The roles of social presence, trialability, and customer experience

Mansoor,

Rahman,

Bowden

2024

J of Consumer Behaviour

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The promise of the metaverse as a collective, virtual, and shared social space is revolutionizing digital retail. This study provides groundbreaking insights into customer experience in immersive metaverse environments, as well as into how these experiences on metaverse platforms influence customers' real‐world consumption behaviors. Drawing upon data from metaverse platform users in the US, this study identifies the specific antecedents of a positive customer experience on metaverse platforms, including the role of social presence and trialability. Further, it demonstrates the potential for purchase spillovers from the metaverse to traditional retail channels, extending the omnichannel retail literature. In addition, it examines how early‐stage versus long‐term users of the metaverse shape users' intentions to revisit metaverse platforms. Based on our results, we offer a comprehensive model of customers' metaverse behaviors, which may be used to predict and enhance customers' purchase intentions across channels. Our results also demonstrate that the metaverse is not merely a parallel digital retail channel but instead an influential extension of the customers' real‐world consumption. From a managerial perspective, we offer metaverse operators and retail brand managers insights into how an engaging and immersive customer experience in the metaverse can be developed to support metaverse platform growth, and targeted brand strategies that translate into real‐world gain for both the brand and the customer. The findings suggest that metaverse platforms must deliver customer experiences at a very high level to prevent stagnation in metaverse usage intentions; therefore, managers can confidently continue investing in relevant strategies to fuel metaverse platform growth.

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Into the virtual worlds: conceptualizing the consumer‐avatar journey in virtual environments

Peng,

Cowan,

Lo Ribeiro

2024

Psychology and Marketing

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As digital representations of human controllers, consumer‐avatars play a pivotal role in enabling immersive consumer experiences in virtual environments. Despite their significance in digital marketing research, the literature on consumer‐avatars is highly fragmented and lacks comprehensive analysis across studies. To address this gap, we conducted a systematic literature review and developed a comprehensive conceptual framework of the consumer‐avatar journey, encompassing three unique phases: Self Representation, Avatar Embodiment, and Avatar‐Mediated Interactions. By integrating empirical evidence with multiple theoretical perspectives, including motivation, self‐concept, identification, and presence theories, we explored consumer motivations for self representation, how avatar identification occurs, and how avatar‐mediated interactions are facilitated by the sense of presence. Additionally, we examined the moderating roles of technological, social, and individual factors in these processes. Our study provides significant theoretical contributions to the current literature by consolidating fragmented research and offers practical insights for marketers to design effective strategies around consumer‐avatars. By elaborating on each phase of the consumer‐avatar journey, we developed 11 propositions and 5 research questions to guide future research on consumer‐avatars.

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Social Presence as a Multi-Dimensional Group Construct in 3D Virtual Environments

Abstract: One of the key challenges of distributed teams is the lack of social

Cited by 41 publications

References 32 publications

Exploring the Psychological Benefits of Using an Emerging Video Technology to Coach and Retain Doctoral Learners

Exploring the Psychological Benefits of Using an Emerging Video Technology to Coach and Retain Doctoral Learners

Purchase spillovers from the metaverse to the real world: The roles of social presence, trialability, and customer experience

Into the virtual worlds: conceptualizing the consumer‐avatar journey in virtual environments

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