Social presence, trust, and social commerce purchase intention: An empirical research

The Antecedent and Consequence of Trust in Social Shopping

“…They also suggested that because consumers are inclined to trust more in the recommendations from large numbers of other consumers, perceived critical mass can be another antecedent of trust in product recommendation. Meanwhile, Lu et al [19] suggested that social presence of web and social presence of interaction positively influence trust in sellers.…”

“…Trust can be established through social interactions with other members and the social network environment [19]. Because of the absence of effective regulation over the opportunistic behaviors of e-vendors in the online transactions, people are more likely to transact business with the vendors which they trust.…”

S-Commerce: An Empirical Analysis to Study the Consumers Buying Behavior

“…Additionally, the emotional trust takes part in influencing consumers' purchase decision through the social commerce sites than cognitive trust, and participant involvement moderates the relationship amongst consumers' trust and buying decision. Lu et al (2015), examined the relationship between social presence, trust, and social commerce purchase intention. Study revealed that the social presence elements have a positive role to build up trust in online exchanging relationships.…”

The Driving Forces of C2C Social Commerce in Thailand: A Developing Framework

“…Quality information helps build trust [28] and higher consumer trust leads to higher purchase intention [29]. User-generated content includes text and rich media, blogs, forums, wikis, chats, tweets, digital images, and videos.…”