“…Attacks on humans are particularly important drivers of conflict as fear of personal injury and death builds strong antagonism toward wildlife, in particular toward elephants and large carnivores (Dublin & Hoare, 2004;Löe & Röskaft, 2004;Saberwal et al, 1994). Moreover, perceptions are crucial (Naughton 'Treves & Treves, 2005;Zinn et al, 2000) and any successful solution to conflict must address them directly (Madden, 2004;Treves et al, 2006). Research and practice show that perception of potential risk and of level of control over the situation are often the most important factors driving public reactions to HWC (Johansson & Karlsson, 2011;Sillero'Zubiri & Laurenson, 2001), even though perceptions are frequently incongruent with reality (Dublin & Hoare, 2004).…”