Social Rank Styles, Machiavellianism and the Attitude Toward Conspicuous Consumption

Mitić, Anja; Petrović, Ivana; Đurić, Veljko

doi:10.19090/pp.2018.2.207-225

Cited by 3 publications

(2 citation statements)

References 35 publications

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“…A structural model connecting the personal traits domain, the personal strategies domain, and ATCC has not been reported so far. However, our data is in line with previous reports indicating that conspicuous consumption is habitually a visible ingredient of an exploitative and opportunistic interpersonal strategy marked by materialism (Velov, Gojković & Đurić, 2014), a high esteem of power, Machiavellianism, Leadership, and Ruthless Self-advancement (Mitić, Petrović & Đurić, 2018). Thus, the present study partially replicates and extends our findings on the psychological antecedents of ATCC.…”

Section: Discussionsupporting

confidence: 93%

Aversive Personality Traits and Individualistic Social Rank Styles as Predictors of a Positive Attitude Towards Conspicuous Consumption

Митић,

Ђурић,

Петровић

2023

TEME

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The prognostic and mediational influences of basic and aversive personality traits, and social rank styles on individuals’ attitudes towards conspicuous consumption (ATCC, an indirect measure of the actual behaviour) were examined via path analysis[1]. The model (n=400, mean age=22.3) emphasised the direct and indirect effects of Extraversion, and the indirect effects of Neuroticism and Agreeableness which were sequentially mediated by all Dark Triad traits, and by two individualistic social rank styles: Dominant Leadership and Ruthless Self‑advancement. Dark Triad traits occupied the central position in the model connecting basic personality traits with social rank styles, and ultimately with ATCC. Machiavellianism was the only Dark Triad trait directly linked with ATCC, Dominant Leadership, and Ruthless Self-advancement. Narcissism exerted the main mediating effect on Dominant Leadership, while Machiavellianism and Psychopathy mediated the negative influence of Extraversion and Agreeableness on Ruthless Self-advancement. Both Dominant Leadership and Ruthless Self-advancement were directly predictive of ATCC. As two basic prosocial personality traits (Conscientiousness and Openness) and one prosocial rank strategy (Coalition Building) did not enter the model, we conclude that, from the present perspective, positive ATCC is linked to uncooperative and self-centred mindsets striving for superior positions in the social hierarchy. [1] The path analysis model upholds the dark side of affinity for conspicuous consumption. The model connects the personal traits domain with the personal strategies domain. Social rank styles are differentiated by basic and aversive personality traits. Each social rank style has a specific trajectory predictive of ATCC.[1] The path analysis model upholds the dark side of affinity for conspicuous consumption. The model connects the personal traits domain with the personal strategies domain. Social rank styles are differentiated by basic and aversive personality traits. Each social rank style has a specific trajectory predictive of ATCC.

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Section: Discussionsupporting

confidence: 93%

Aversive Personality Traits and Individualistic Social Rank Styles as Predictors of a Positive Attitude Towards Conspicuous Consumption

Митић,

Ђурић,

Петровић

2023

TEME

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“…Conversely, an exploitative interpersonal strategy (marked by Machiavellianism, leadership and ruthless self-advancement) may be accompanied with a positive attitude toward luxury brands. In other words, luxury brands may be an ingredient for an opportunistic and calculating life strategy (Mitic et al, 2018). Conspicuous and status consumption may also contribute toward creating an increasingly judgmental consumer society that is further cultivating materialistic values in an ongoing cycle (Arthur et al, 2019).…”

Section: Moral Adjustmentmentioning

confidence: 99%

The role of intangible attributes of luxury brands for signalling status: A systematic literature review

Fuentes

Martínez

Kolbe

2022

Int J Consumer Studies

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Previously, signalling status had been primarily studied from the conspicuousness of luxury brands, including high prices and prominent designs. However, less attention has been directed toward other elements of brands that could be strategically managed in order to enable consumers signalling status. This study synthesizes the literature using a framework based on four intangible attributes of luxury brands: user profile, purchase usage, personality and values and heritage. The topics studied under each of the four intangible attributes were analysed using a systematic approach. Based on the interconnectedness of the topics studied, this review proposes that the intangible attributes used as a framework may have a synergistic interaction, in contrast with the current perspective that considers them as independently and equally relevant for consumers signalling status. It also reports the psychological function of these intangible attributes and supports the notion that consumers use luxury brands either to routinely affirm their status within a group or to enhance that status. This review contributes to the literature on luxury and signalling by considering luxury consumption as a social process. A functional perspective on the intangible attributes of luxury brands provides the basis for some insightful directions to advance this field of research.

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Psychological traits of League of Legends players who prefer different positions and roles in the game

Šajinović,

Bodroža

2024

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Understanding the psychological characteristics of video game players provides game designers with greater opportunities to develop personalized gaming experiences. In this light, this study examined the relationships between preferred roles and positions in the video game League of Legends (LoL) and players’ indicated basic personality traits, empathy, and social rank styles. The study involved 3220 LoL players from around the world. Canonical covariance analysis was applied, with the left set of variables comprising preferences for positions and roles in LoL (Top, Mid, Jungle, Bot, Support positions; Tank, Fighter, Assassin, Mage, Marksman, and Support roles), and the right set representing personality traits from the HEXACO model, dimensions of empathy, and social rank styles. Three pairs of significant quasi-canonical functions were extracted. The structure of the first pair of quasi-canonical functions suggests that preferences for the Fighter and Assassin roles and, to a lesser extent, the Jungle position, as well as for avoidance of the Support role, are associated with a lack of affective resonance and honesty/humility and high affective dissonance, emotional stability, ruthless self-promotion, coalition avoidance, and uncooperativeness. The second pair of quasi-canonical functions indicates that preferences for the Jungle and Support positions and the Support role, as well as for avoidance of the Top position, are linked to dominant leadership, coalition building, extraversion, cognitive empathy, and openness to experience. The third pair of quasi-canonical functions implies that preferences for the Mid position and the Mage and Marksman roles are associated with ruthless self-promotion, emotional instability, a lack of honesty/humility, and affective dissonance. The results of this study suggest that personality characteristics are grouped differently in the latent space depending on which style of play individuals prefer, indicating that there are gaming patterns associated with specific psychological personality profiles.

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Social Rank Styles, Machiavellianism and the Attitude Toward Conspicuous Consumption

Cited by 3 publications

References 35 publications

Aversive Personality Traits and Individualistic Social Rank Styles as Predictors of a Positive Attitude Towards Conspicuous Consumption

Aversive Personality Traits and Individualistic Social Rank Styles as Predictors of a Positive Attitude Towards Conspicuous Consumption

The role of intangible attributes of luxury brands for signalling status: A systematic literature review

Psychological traits of League of Legends players who prefer different positions and roles in the game

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