The nuclear family is both crucible and product of capitalism and modernity, carried forth and modified across generations through ordinary communicative and other social practices. Focusing on postindustrial middle-class families, this review analyzes key discursive practices that promote "the entrepreneurial child" who can display creative language and problem-solving skills requisite to enter the globalized knowledge class as adults. It also considers how the entrepreneurial thrust, including the democratization of the parent-child relationship and exercise of individual desire, complicates family cooperation. Family quality time, heightened child-centeredness, children's social involvement as parental endeavor, children's autonomy and freedom, and postindustrial intimacies organize how family members communicate from morning to night.