Social Reporting Impact on Non-Profit Stakeholder Satisfaction and Trust during the COVID-19 Pandemic in an Emerging Market

Abstract

Attracting resources to achieve established goals makes social reporting necessary in relation to an organization’s stakeholders, and reports on the social impact of resource use and activities have an essential role in increasing stakeholder satisfaction and trust. The COVID-19 pandemic emphasized the importance of sustainable development goals and transparent social reporting for different categories of stakeholders. This paper aims to identify the social reporting dimensions that influence the satisfaction and trust of the primary stakeholders of non-profit organizations in an emerging market (Romania), i.e., managers, employees, members, volunteers, donors, and collaborators. The results reveal the positive influence COVID-19 reporting had on stakeholder satisfaction. The lack of formal reporting has a weak yet statistically significant negative influence on stakeholder satisfaction, thus positively influencing the perceived need for external and internal auditing. Stakeholder trust in an organization is strongly and positively influenced by satisfaction with the organizational activity and internal auditing and is negatively influenced by a lack of formal reporting.

Geotourism, a New Perspective of Post-COVID-19-Pandemic Relaunch through Travel Agencies—Case Study: Bucegi Natural Park, Romania

“…The controversial COVID-19 pandemic challenged tourism and its related activities in a negative way, especially throughout the quarantine of the population and isolation, the use of masks, the alarming increase in unemployment, the suspension of flights to exotic or exclusive tourist destinations, and the stopping of the access of foreign tourists through closures of borders [45][46][47][48][49][50][51][52][53][54][55][56][57][58][59]. The implementation of the early measures taken by the Romanian government had as their main target the maintenance of a relatively low infection and mortality rate throughout the geographical space of Romania [60] but also quite negative effects on the economies of the countries at the global level [61].…”

Fostering Urban Destination Prosperity through Post COVID-19 Sustainable Tourism in Craiova, Romania

“…In November 2019, the first city in the world where COVID-19 was detected was Wuhan [22]. Thus, at the beginning of 2020, as a result of the outbreak of SARS-CoV-2, almost every country on Earth gradually began to stop travel and issue quarantine orders, severely affecting tourism and sightseeing in urban tourist destinations, which eventually led to a monotonous lifestyle with limited activities of practicing tourism and daily routine due to working from home [23][24][25][26][27][28][29][30][31][32][33][34]. This highly contagious virus [35] was considered devastating for the tourism and hospitality industry in 2020 [36][37][38][39][40], the alarming manifestations induced by COVID-19 had extremely negative effects on mental health, the well-being of the staff engaged in tourism, and also on the population [41].…”

Tourism and Travel Competitiveness Index: From Theoretical Definition to Practical Analysis in Romania

“…The COVID-19 pandemic has showed the significance of sustainable development objectives and sustainable practices across various economic sectors [118], including non-profit organizations [119]. For non-profit organizations, the establishment and implementation of Sustainable Development Goals (SDGs) pose a challenge in terms of managing relationships with stakeholders such as hotel managers, tourism personnel, donors, volunteers, members, partners, as well as public and private institutions [120][121][122].…”