Social Responsibility and the Olympic Games: The Mediating Role of Consumer Attributions

Abstract

consumer attributions, social responsibility, Olympic Games, mediation,

Perceived Organizational Motives and Consumer Responses to Proactive and Reactive CSR

“…The underlying precept of attribution theory (see Jones and Davis, 1965;Kelley, 1972) in the context of CSR is that favorability toward a social program is contingent on certain attributions consumers make regarding organizational motives (Walker et al, 2010). This reasoning is partially derived from Gilbert and Malone's (1995) assertion that ''…people care less about what others do than about why they do it'' (p. 21).…”

The Impact of Corporate Volunteering on CSR Image: A Consumer Perspective

“…Some argue that companies are responsive to stakeholders out of necessity (Skarmeas and Leonidou, 2013) and only because stakeholders pressure them into such behaviour (Groza, Pronschinskee and Walker, 2011). In contrast, others conceptualise stakeholderdriven motives as community-focused and responsive to stakeholder needs (Walker, Heere, Parent and Drane, 2010). In line with the latter, both value-driven and stakeholder-driven attributions have been shown to positively impact reputation of a firm.…”

Constructing the Corporate Social Responsibility Indicators of Professional Sport Organization

“…Type III analyzed actions and practice of CSR (Babiak & Wolfe, 2006;Babiak & Trendafilova, 2011;Bravo, Matute, & Pina, 2012;Inoue & Kent, 2012;Rosca, 2011;Sheth & Babiak, 2010;Walker, Kent, & Vincent, 2010). Type IV measured the impacts of CSR on stakeholders and financial performance (Inoue, Kent, & Lee, 2011;Walker, Heere, Parent & Drane, 2010;Walker & Kent, 2009;Walters & Tacon, 2010). Finally, type V deliberated measurement of corporate social performance (Duygu, 2009;Giannarakis, Litinas, & Theotokas, 2011;Tsai, Cheng, & Chang, 2012;Wood, 2010).…”